Direct your social advertising to the people who really matter to you

Social Media Advertising Agency

We understand the importance of social media advertising in promoting brands in any industry. We have a deep understanding of advertising on all social channels including Facebook/Instagram, LinkedIn, TikTok, Snapchat, YouTube, and Twitter.

With increasing competition on all social media advertising platforms, it is crucial to implement a robust strategy with quality ads to beat out the competition and reach the right audiences.

What can social media advertising help you achieve?

Social media advertising is an integral part of any brand awareness strategy, this shouldn’t come as a surprise to business owners. As a staggering 80% of internet users now have a Facebook account, with other platforms also growing significantly, you need a social presence.

Not only is social media advertising a brand awareness ‘must have’ but it should also be addressed in every marketing strategy. Which platforms could work for you? Is your content being seen by the right people? Are channels branded consistently?

Social advertising allows you to target your ad spend directly at the audience which matters most to your business.

How can we help you?

Advertising campaigns may encompass all channels or focus on one platform depending upon what is right for you.

Every strategy is developed with your business needs and current marketing strategy in mind. Your campaign will then be managed to optimise performance and budget spend. You will receive a monthly report detailing your social advertising activity.

We offer the following services:

• Social media analysis
  We’ll analyse your target audience, previous ad performance, and competitor ads
• Campaign creation
  Strategizing the best allocation of your ad budget
• Social retargeting
  Target people who’ve already shown interest in your brand, products or services

What can social media advertising help you achieve?

Our team of paid media specialists will create a bespoke plan to help you reach your goal.

Pair your paid and organic social efforts

Allow users to head to your page and learn more about your brand, product and service offering, and what really matters to you. Today, users take more convincing to take action. An organic social strategy will accompany your paid results, bring you closer to your goal, and help you build an online community.

Social Media Advertising FAQs

• What is social media advertising?

  Social media advertising is the practice of promoting products, services, or brands on social media platforms like Facebook, Instagram, LinkedIn, and X. It involves creating targeted ads that reach specific audiences based on demographics, interests, and behaviour, driving engagement and conversions for businesses. If you’re looking to establish a strong online presence, you can explore more in our guide on how to build your social media presence.

• How can businesses run an effective social media advertising campaign?

  Running an effective social media advertising campaign involves defining clear goals, understanding the audience, choosing the right platforms, creating engaging content, and regularly analysing performance. It’s about delivering the right message to the right people at the right time, often with a data-driven approach to maximise results. If you’re curious about tools that can support your efforts, explore our top tips for choosing the right social media scheduling tool for your business.

• What are the key benefits of advertising on social media?

  Advertising on social media offers several benefits, including increased reach, the ability to engage with a highly targeted audience, and valuable insights into customer preferences and behaviours. Additionally, social media ads can drive direct traffic to websites, boost brand credibility, and encourage higher engagement levels than many traditional forms of advertising.

• Why should companies consider incorporating social media advertising into their marketing strategy?

  Companies should consider social media advertising as it provides a cost-effective way to reach a large audience and deliver measurable results. Social platforms continually refine their targeting tools and ad formats, giving businesses the flexibility to tailor ads to specific goals, whether it’s brand building, lead generation, or driving immediate sales.

• How do I choose the right social media platform for my advertising campaign?

  Selecting the appropriate platform depends on your target audience and campaign objectives. For instance, LinkedIn is ideal for B2B marketing due to its professional user base, while Instagram and TikTok are effective for reaching younger demographics with visually engaging content. Understanding where your audience spends their time online is crucial for maximising the impact of your ads.

• How can social media drive organic traffic to an eCommerce store?

  Social media can drive organic traffic to eCommerce stores by sharing engaging content that resonates with your audience, using relevant hashtags, leveraging user-generated content, and creating a consistent posting schedule. For more actionable strategies, explore our guide on driving organic social media traffic to eCommerce stores.