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SEO

Utilizing SEO strategies to grow your brand’s visibility online.

Supercharge your organic search visibility

Sit back and watch your website traffic and conversions skyrocket

We understand that successful and sustainable SEO campaigns require a well crafted blend of highly technical website expertise, large amounts of engaging, relevant content, and brand exposure through targeted outreach and digital PR campaigns.

Improving your organic search rankings has no doubt become more complicated, but with the right SEO strategy, and the help of our team of SEO experts, you will be able to drastically impact your website’s rankings.

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Case Study | Nextbase

Nextbase approached FINN Partners to help grow organic search traffic in the UK, US and German markets.

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Increase visibility

Improve the keyword ranking of your website, ensuring that your website is seen by your target search audience.


Increase organic traffic

Ensure your meta data is optimized in order to encourage users to click through to your website from the results pages.


Increase conversions

With more traffic from the right audience landing on your site, SEO can also increase your site’s conversions.

We’re an SEO agency in London

Based in London, UK we are a SEO agency that helps brands and businesses of all sizes to grow the organic visibility of their websites.

There’s more to SEO than simply working out the best way to increase your site’s search rankings each month. We’re driven by performance.  Our goal is always to drive highly-targeted, relevant traffic to your website, which in turn, will lead to more conversions — be it enquiries or online sales.

Whether you are looking to improve the SEO for your Ecommerce store, keen to grow your traffic to your corporate website or looking to build your overseas business with a multilingual SEO campaign, our team of SEO experts can help.

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Organic SEO services

All our search strategies are carefully planned, executed, and monitored by us to make sure the project stays on track and continues to grow organic traffic to your website. Our SEO services are managed by a dedicated account manager based at our SEO company in London. Our monthly service typically falls into three categories:

  • Light SEO Package—a starter package to get your business up and running with SEO, or in very specific niches and online competition is lower.
  • Standard SEO Package—for those businesses with an average number of products or services offerings, and those sites operating in niches which are a little more competitive.
  • Intense SEO Package—a bespoke package created for sites that are operating in very competitive niches, or sites that have a huge number of products or categories that they want to optimize for.

If you have an SEO project in mind and your in-house team needs some extra support rather than a monthly package, then our SEO consultancy service is ideal for you.

How our SEO agency can help you

Are your organic rankings and traffic declining?

You may have looked at your website performance and seen organic traffic declining over an extended time period. Organic is typically the highest traffic channel for most websites, so this can be an unsettling sight. However, with our team you’ll be in good hands.

Our SEO team can investigate and examine which pages or keywords are most affected. They then work with you to develop a strategy that aligns with your objectives to counter the decline and turn it into growth.

Are you planning a website migration?

A website migration is a busy, turbulent time. A migration can also be hard to get right, with devastating effects on your rankings and traffic if any mistakes are left unchecked.

Ideally, you want to involve SEO migration services as soon as you know you’re planning a migration. Involving our team throughout the migration process. From pre- to post-migration checks, helps us to protect your rankings and mitigate any fallout.

Do you need help meeting your site’s KPIs?

Though your site might be bringing in a healthy amount of organic traffic, it does not always translate into conversions. If you’ve set targets for the year, to help meet them you probably want your organic traffic to be yielding better conversion results.

You will want to enlist the help of an SEO agency, such as ourselves, to help. We work with you to develop a list of keywords that are more likely target an audience most likely to convert. Once we’re aligned on the list, we identify the best SEO strategy for your website in order to help you meet your KPIs.

Do you want to increase your presence in local search?

Local search results have seen a real makeover in the past few years, with a much more diverse search results page. They’re also very competitive, with local and national brands competing in the search results. Enter, local SEO.

By focusing on local search, we can help grow your online presence to drive traffic to your business; both online and offline. For small businesses and shops with a physical store, local SEO services can make a real difference to revenue.

Are you entering a new market?

Say you’re expanding your products or services, or you want to enter a new foreign market. It can be tough to know where to begin.

International SEO and multilingual SEO services will best help you. We’ll analyse the market and get to know your competition to create the best plan of action for your brand.

Our approach to SEO

All our SEO projects are carefully crafted to meet the needs of your business. No two SEO strategies are the same. To create a strategy that delivers serious results, we start with a conversation so we can understand your business objectives.

Auditing

After a chat, we kick off the project with SEO audits to understand the health of your website. This information helps us identify where there are issues that could block growth and where new opportunities exist. Following completion of each audit we set up a workshop to run-through them with you in detail.

Strategy

Audits are done, time to develop your strategy. The strategy is devised based on your objectives and using insights from the audits. This is so we know we’re creating a plan orientated towards success.

Implementation

We work with you to get the SEO plan into action. This can often require the involvement of multiple teams, where technical changes are needed or content needs to be developed or reviewed. Our Account Managers liaise across all teams involved in the project to ensure smooth progression. They’ll keep you updated on our work.

Reporting and Quarterly Reviews

So you know what’s going on, we check in pretty regularly. With bi-monthly calls as a standard, we also provide monthly SEO reports so you can see the results yourself.


Technical SEO

We start with your site’s technical performance, working with a dev team to address technical issues affecting functionality.


Content SEO

Following our keyword research, we help you align your content with your keywords, creating and updating content where needed.


Digital PR

We identify highly authoritative, relevant websites that we outreach to in order to place engaging content with a link back to your website.

Technical SEO, we ♥️ the geeky stuff

It’s important to have a healthy website, where you’re keeping on top of your technical SEO. You can have great content and a strong backlink profile, however if your site is filled with technical issues, your organic performance will struggle.

Google likes websites where it can see the technical elements are being maintained and issues are being addressed as they occur. Through technical SEO you can influence how search engines see and interact with your website, making technical integral to any SEO strategy – and often the first area we address when working with clients.

Some of the technical SEO factors we help with are:

  • Meta data optimization
  • The crawlability of your domain
  • Hreflang tags for international SEO
  • Page speed optimization
  • Updating 404 errors & 301 redirects
  • HTML and XML sitemap optimization
  • URL structures & site architecture
  • Duplicate content
  • Website UX
  • Mobile performance
  • …and much more

Content development for SEO

After tech, the other side of the coin for on-site SEO is content. A large proportion of what SEO activity consists of is the research, creation, and optimization of content. We work with you to develop content that aligns with what your brand’s audience is searching for.

If you don’t have the right content in place, geared towards the keywords or topics you want to target, then you won’t rank in the search results. It’s that simple.

Our SEO agency has top in-house writers that find the balance between content optimization and user experience; increasing the engagement of your users.

When we develop content for success we don’t just look at the page in isolation either, we look at the entire domain. Google understands if content you’re creating is relevant to the overarching topical focus of your website, so we check your content’s positioning within the site makes sense.

Backlink acquisition to build authority

We combine elements of content marketing, blogger/influencer outreach, and Digital PR to drive link acquisition. We believe that a core approach to off-site SEO is around the development of “hero” content combined with a strong Digital PR strategy.

As mentioned previously off-site search engine optimization is to do with how authoritative/trustworthy a domain is.

From a simplistic view authority for a domain is increased through links to the website. However, this isn’t just down to how many links you have – instead think of this broken down into three core elements:

  1. The number of linking route domains to another domain
  2. The power or trust of these linking route domains to another domain
  3. How relevant these linking route domains are to our domain

SEO FAQs

  • Why should I choose FINN Partners for SEO?

    FINN Partners combines deep SEO expertise with a results-driven approach. Our team stays updated on the latest trends, tailoring strategies to your goals. Working closely with our in-house web development team ensures SEO is central to all decisions, delivering healthier websites and higher rankings.

  • Why is SEO important?

    SEO is important because it helps your business improve its online visibility and attract more organic traffic to their website. With the vast amount of information available online, it’s essential you ensure that your website cuts through the noise and appears high in the search results.

    The higher a page ranks in the search results, the better the click-through rate is for that page. By growing the organic traffic arriving to your site for relevant terms, the more likely you are to increase conversions as well, making SEO valuable for revenue growth.

  • How does SEO work?

    SEO involves a mix of strategies, starting with an SEO audit to identify areas for improvement:

    On-Page SEO: Optimising content, meta tags, and internal linking.

    Off-Page SEO: Building backlinks, local citations, and brand mentions.

    Technical SEO: Enhancing site speed, mobile-friendliness, and implementing structured data.

    By combining these, we boost your search rankings and user engagement.

  • How long does SEO take to deliver results?

    Results depend on competition and your site’s authority. Generally, improvements in organic traffic and conversions are noticeable within 3-6 months. SEO is an ongoing process that requires consistent effort for sustained success.

  • What is local SEO, and who benefits from it?

    Local SEO helps businesses rank in geographically-targeted search results by optimising Google Business Profiles, earning reviews, and using location-specific keywords. It’s ideal for businesses serving specific areas or with physical locations.

  • Are keywords important for SEO?

    Search engines are becoming increasingly sophisticated, allowing them to fully understand user intent from search queries.

    Keywords play a critical role in SEO, as they bridge the gap between user intent and website content. Through keyword research, we can uncover invaluable insights into consumer search habits, providing a strategic advantage when determining which keywords to optimise for.

    By identifying and prioritising high-value keywords, we ensure that our content aligns with what users are searching for. Following Google’s guidance, we focus on creating website content that speaks to real users, offering genuine value rather than simply catering to search engines. This approach helps drive meaningful engagement and long-term SEO success.

  • How does link building help SEO?

    Backlinks are extremely valuable when it comes to SEO. Each individual link represents a “vote of confidence” to another website, as they are willing to send their traffic to another domain.

    It is imperative to follow Google’s strict guidelines when it comes to organic outreach. Failure to do so can result in severe penalties that will significantly impact your organic visibility.

    This being said, our advice is not to trust link-building ‘providers’ but instead be sure to seek out reputable, full-service SEO agencies to perform planned and targeted link-building campaigns, which simultaneously monitor the impact of each and every link acquired.

    For businesses looking to understand how internal link building can enhance their SEO strategy, read our article on how businesses can benefit from internal link building.

  • How do you report progress?

    We provide customised live dashboards via Google Looker Studio, delivering detailed monthly reports with actionable insights. You’ll have real-time access to monitor progress anytime.

  • Can you help with website migrations?

    Absolutely. As a full service digital agency means that we regularly build new websites and redesign existing ones, so our SEO team is incredibly experienced when it comes to site migration.

     With a decade of migrations under our belt, website migrations no longer need to be a daunting prospect. We have developed a tried and tested process that allows a seamless transition from one website to another, ensuring that the vast majority of rankings and traffic numbers are maintained on the new website.

  • What is white hat and black hat SEO?

    White hat and black hat refer to two very different sets of tactics used in SEO.

    White hat SEO refers to good SEO practices that search engines like and recommend. White hat SEO techniques include:

    • Quality content writing
    • Building quality backlinks
    • User-friendly website design

    Black hat SEO, meanwhile, is used to describe a number of tactics that are considered bad practice. Websites that use black hat SEO techniques are more likely to be penalized and see a harmful impact to their ranking performance. Examples of these techniques include:

    • Scraped or duplicate content
    • Keyword stuffing
    • Hidden content
    • Link farming
  • How much does an SEO project cost?

    SEO is a bit like buying a car. They all get you from A to B, but some will get you there a lot quicker! The larger your budget, the faster we can deliver you results.

    As a guide, for a typical corporate website, with low to medium competition, an SEO retainer will be in the region of £3k-£4k per month. Highly competitive niches will start to nudge this monthly fee upwards.

    Larger SEO projects for companies with high traffic volumes or larger e-commerce websites and strong competition are usually more time-consuming and therefore require a larger monthly budget. This can be anything from £8k-£10k per month through to £20k or £30k per month.

    Whatever the size of your business, we offer a range of bespoke packages and with a little bit of upfront analysis, get in touch to see how we can best support you and your business.

  • How can you use AI for SEO?

    AI is transforming SEO by making processes faster and smarter. It can assist with keyword research, content optimization, creation, and analysis. AI also identifies content gaps, generates schema markup, and detects technical issues like broken links. Additionally, AI can analyze competitor performance, uncover trends from search data, and pinpoint link-building opportunities. By streamlining these tasks, AI helps businesses improve their SEO strategies and achieve better results efficiently.