News and Insights
Rixos hotels appoints FINN Partners as its UK PR agency
December 8, 2023
London, UK – Leading luxury hotel brand Rixos Hotels has appointed FINN Partners to lead its PR in the United Kingdom.
The brand operates a range of luxury hotels, resorts and theme parks across Europe and beyond, including flagship resorts in Türkiye. Rixos has signed the global independent marketing and communications agency as its UK PR agency to lead on all UK media communications, with FINN promoting its luxury portfolio to increase awareness to British holidaymakers.
Focusing on the brand’s Turkish properties, including The Land of Legends, in the first three months of the tenure, FINN’s strategy will be focused on highlighting Rixos’ broad property portfolio, breathtaking experiences, range of entertainment and generous Turkish hospitality, through a communications plan which includes, PR campaigns, media visits, events and partnerships. The agency will then work to raise the profile of the brand’s properties including those in the UAE. Rixos also operates hotels in Croatia, Egypt, Montenegro and Kazakhstan.
Murat Alpman (Senior Vice President of Sales and Marketing) at Rixos comments, “As we look to further evolve our hotel and entertainment offering, we are delighted to be working with FINN Partners to highlight the Rixos brand to UK media. We are a proud Turkish brand and we are excited to showcase our wonderful genuine passion for hospitality to British holidaymakers and welcome them to our resorts. FINN Partners demonstrates a great level of understanding of the luxury hotel and tourism sector, and we look forward to working with them to produce influential PR messaging in the coming months.”
Debbie Flynn, Managing Partner and Global Travel Practice Leader, FINN Partners, added: “We are so pleased to be announced as Rixos’ UK PR representation and to work with the passionate team. The Rixos brand is synonymous with luxury, authentic travel experiences and we look forward to utilising our travel and hospitality experience to communicate the brand to British media, raising the hotel group’s profile through an exciting comms strategy.”
The account will be led by Grace Parker, Partner, Travel and Laurel Waldron, Vice President, Travel.
The FINN Partners UK Travel portfolio also includes destinations such as Iceland, Dubai, Antigua and Barbuda, and brands including Travelzoo, Intrepid and Accor.