News and Insights

Micro Mobility Expert ZINC Appoints FINN Partners

June 16, 2022

FINN Partners, the global independent full-service marketing and communications agency, is thrilled to announce its appointment to provide consumer PR activity in the UK for the ZINC micro mobility brand, including new launches of adult and kids scooters, as well as e-scooters.

The brand has appointed FINN Partners as its first PR agency to help deliver its mission “to keep pushing – to provide unforgettable experiences, for children, adults, and anyone in between”.

FINN Partners will lead a communications strategy to support innovation, seasonal launches and thought leadership. It will also support for the children’s Flyte brand of suitcase scooters.

Zaria Pinchbeck, Managing Partner EMEA for Consumer at FINN Partners comments, “ZINC is a brand with huge possibilities – the scooter and e-scooter markets are booming and we can’t wait to bring ZINC to media and influencers. With the future of commuting exploding as the UK catches up with Europe, this is a very exciting win for us!”

Chirag Shah, Chief Operating Officer at ZINC said, “We are ready to take our brands to the next level. The opportunity for micro mobility is huge, and we knew that FINN Partners was the right agency to help us unlock the potential for ZINC.”