News and Insights

FINN Partners UK Celebrates PRCA Best Practice Accreditation

April 1, 2025

FINN Partners UK has once again retained the Communications Management Standard (CMS) from the Public Relations and Communications Association (PRCA).

This best practice accreditation is the public relations hallmark of distinction. FINN Partners UK is proud to have achieved the standard again and to hold Gold status – the hallmark of 10 years+ accreditation.

Sarah Waddington CBE CDir FPRCA ChartPR, Interim CEO, PRCA said:

“Finn has retained CMS since 2014 and holds a Gold CMS award, proving their commitment to excellence year upon year. Their dedication was evident in their CMS Healthcheck response, which focused on client satisfaction. The agency demonstrated a strong feedback culture by sharing client insights with their team and taking quick action to address areas for improvement in collaboration with both clients and staff. Congratulations to Finn for their thorough CMS assessment response!”

The PRCA’s audit criteria span nine business disciplines across leadership and communication, business planning, business improvement, financial systems, campaign management, client satisfaction, business development, people management and diversity.

We are proud to have held this accreditation for over a decade as it recognises our commitment to client satisfaction, effective campaign management, diversity and business development.

Why PR CMS accreditation matters

As a longstanding holder of the PRCA’s mark of excellence, FINN Partners UK’s CMS accreditation demonstrates a commitment to:

• Best practice
• High professional standards
• Correct systems and structures
• Staff development.

We are delighted to work with all our wonderful clients and to help our hardworking employees progress. If you would like to speak to us about your PR needs, we’d love to hear from you.