News and Insights
Domestic Tourism – Recovery Starts at Home
September 25, 2020
Travel restrictions around the world remain in flux and the impact of the global pandemic continues to weigh heavily upon the tourism and hospitality industry as a result. Domestic tourism is returning faster than international tourism now that lockdown restrictions are beginning to ease in certain parts of the world. This uptick in travel is proving to be the critical lifeline for the global travel industry’s recovery.
Based on a report by the World Tourism Organization, domestic tourism numbers were six times greater than international tourist arrivals (UNWTO, 2020), We believe that the domestic market is poised to help destinations recover while safeguarding jobs and protecting livelihoods until international travel returns.
The tourism and hospitality industry is leaning on new domestic tourism initiatives and are now being creative and agile in their promotions to be able to address the ever-changing dynamics presented by this extraordinary crisis.
Our ‘Domestic Tourism – Recovery Starts at Home’ report, produced by FINN Partners’ global travel team highlights 25 of these innovative initiatives already being rolled out globally, in a hope that it will inspire us and shed some light on the way forward while safeguarding jobs and protecting livelihoods until international travel returns.
The report includes domestic tourism initiatives including: Destination New South Wales’ ‘Sydney Playcation’ campaign, France’s #CetÉtéJeVisiteLaFrance (this summer I am visiting France) incentive, Hong Kong’s ‘Holiday at Home’ initiative, Italy’s Bonus Vacanze (Holiday Bonus), Malta’s voucher scheme and Visit England’s ‘We’re Good To Go’ industry standard.
Download FINN Partners’ ‘Domestic Tourism – Recovery Starts at Home’ report.
POSTED BY: Debbie Flynn
