OUR WORK woolroom
Talent management for world menopause month.
For World Menopause Month, we wanted to create a campaign that communicated Woolroom’s USP of offering heat regulation benefits to women experiencing symptoms of the menopause. To add credibility to the campaign, we suggested working with a celebrity brand ambassador who was well respected and open with their experience with the menopause.
GOAL
To create a campaign that communicated Woolroom’s USP of offering heat regulation benefits to women experiencing symptoms of the menopause, while working with a celebrity brand ambassador to open with their experience with the menopause to raise awareness.
SECTOR EXPERTISE
Consumer – Lifestyle
26M+
reach
66
pieces of national, consumer and trade coverage
The Work
The FINN team conducted an analytical review of appropriate talent and suggested Louise Minchin be Woolroom’s Brand Ambassador for the campaign.
During the activity, the team implemented a content plan consisting of media, social and internal comms outreach which included a press event, national survey, radio day, photo shoot, exclusive interview, Q&A and social posts over the course of World Menopause Month.