OUR WORK Waitrose circular future fund
Supporting Waitrose and John Lewis Partner’s Circular Future Fund.
As sustainability works its way to the top of agendas, we were tasked with the launch of the Circular Future Fund for the John Lewis Partnership.
GOAL
Launch the Circular Future Fund for the John Lewis Partnership
SECTOR EXPERTISE
Consumer – Lifestyle
60+
pieces of coverage
580M
audience
518k
engagements
283
Twitter shares
The Work
54 pieces of coverage appeared on the day of the launch and 90% of the coverage featured ‘John Lewis’ in the headline. The launch happened immediately after COP26 and on the same day an industry competitor also launched a similar fund.