OUR WORK oche
Launching Oche
In Summer 2022 we launched Oche, the UK’s first gastro-gaming venue . We were tasked with driving talkability, awareness and footfall to the new venue through the introduction of the new concept of gastro-gaming. Oche successfully achieved it’s ambition to change the landscape of competitive socialising with their new generation technology and premium food offering we supporting them in telling this story so that they stand out from competitors.
GOAL
To launch the UK’s first gastro-gaming venue, Oche, in the Summer of 2022, and to drive talkability, awareness and footfall to the new venue through the introduction of the new concept of gastro-gaming.
SECTOR EXPERTISE
Consumer
288
PIECES OF COVERAGE ACROSS NATIONAL, TRADE AND CONSUMER PUBLICATIONS
1.36B
TOTAL SOCIAL MEDIA REACH. TITLES INCLUDED THE TIMES, STYLIST, MAIL ONLINE, BIG HOSPITALITY AND BRITAIN MAGAZINE
200
ATTENDEES, WITH VIPS, EARNED INFLUENCERS, CONSUMERS, TRADE AND DIARY PRESS, GENERATING
100
PIECES OF EARNED SOCIAL MEDIA COVERAGE ALONG WITH DIARY PRESS COVERAGE IN MAIL ONLINE AND EVENING STANDARD
The Work
Our plan was divided into three stages – prelaunch, launch and a post-launch sustain period. For the prelaunch, we teased key media and influencers with what was to come and prepared a selection of media angles and trends to equip us with a bank of content to communicate with media from the outset.
For the launch stage, we planned and carried out a VIP and press launch event for over 200 attendees. We invited VIPs, earned influencers, consumers, trade and diary press to ensure a loud entrance to London’s hospitality scene. The event generated over 100 pieces of earned social media coverage along with diary press coverage in Mail Online and Evening Standard.
During the post-launch sustain period, we continued to boost Oche’s presence as a premium offering in the sector through aa schedule of key events and seasonal press along with thought leadership outreach on the sector and across tech.
To sustain Oche’s online presence across the campaign, we managed a group of paid influencers to produce slick content and drive talkability across the digital space and ensured a steady drumbeat of visiting earned influencers to create a constant buzz across social media.