OUR WORK Nextbase
PPC campaigns for Nextbase in UK, Germany and the US
Nextbase are Europe’s leading car technology and dash cam brand. MintTwist were tasked with helping them to execute an effective Paid Media strategy. The client’s main goals were to drive sales and revenue on their e-commerce site, and maintain their position as market leader.
The channel strategy
Choosing where to spend the media budget to get maximum ROI was crucial.
Using Twitter, Facebook/Instagram, Spotify and Huawei, we strategically selected platforms where potential customers spent time online and used these to generate an all-around presence of the Nextbase brand.
To maximise exposure of Nextbase and reach people that may not have been actively looking for the product, we introduced the brand through informational and educational paid social and display advertising.
Campaign Objectives
Maximise awareness of the brand
Drive high quality traffic to the website
Increase proportion of revenue attributed to paid media
Maintain position as a market leader
How we did it
We developed both conversion and awareness strategies to target both the US and UK audiences at each stage of the marketing funnel.
At the consideration stage, our PPC Experts created search campaigns on Google and Bing targeting people searching for dash cams and related terms with the goal of increasing impression shares and becoming the go-to dash cam brand.
A competitor campaign was created to target users searching for competitor products and brands, with the goal of converting them over to Nextbase products. Google Smart Shopping ads were also used to reach in-market users across YouTube, Gmail, Search and Display.
At the conversion phase, a branded search campaign captured users actively searching for Nextbase whilst also working to prevent competitors from appearing for searches containing the brand name. On Facebook/Instagram, we utilised remarketing ads to target users who had already visited the website to encourage them to make the final purchase.
The results
It was pleasing to see a huge jump in conversion metrics
At the consideration stage, our PPC Experts created search campaigns on Google and Bing targeting people searching for dash cams and related terms with the goal of increasing impression shares and becoming the go-to dash cam brand.
A competitor campaign was created to target users searching for competitor products and brands, with the goal of converting them over to Nextbase products. Google Smart Shopping ads were also used to reach in-market users across YouTube, Gmail, Search and Display.
At the conversion phase, a branded search campaign captured users actively searching for Nextbase whilst also working to prevent competitors from appearing for searches containing the brand name. On Facebook/Instagram, we utilised remarketing ads to target users who had already visited the website to encourage them to make the final purchase.
The results
It was pleasing to see a huge jump in conversion metrics
88% of users were new users
267% increase in transactions in the UK
237% increase in revenue in the UK
“We have worked with using their PPC, Social Media Management, SEO and web design services and they have done a brilliant work! We have seen great improvement across all metrics and sales since we started working with them. The team is very highly knowledgeable, efficient and very friendly.”
Bryn Brooker
Head of Marketing