News and Insights

Joyce Liong Promoted to General Manager of Ying Marketing

October 29, 2019

Singapore, 23 October 2019 – Ying Communications, a Finn Partners Company and a leading B2B PR and Marketing firm, has promoted Joyce Liong to General Manager for Ying Marketing, effective 1 December 2019. Ying Marketing is a business unit within Ying that provides digital marketing research and insights, marketing strategy and planning, content marketing, demand generation and account-based marketing programs, campaign management, as well as marketing analytics and optimisation.

Joyce joined Ying as Director of Client Services in September 2016 and takes over from John Yan, who held the role for four years. John will remain with the company until end of 2019 to ensure a smooth transition.

A results-oriented and client-focused marketing communications leader, Joyce works with some of the world’s largest MNCs to help them connect with audiences, tell their brand story and make smart marketing decisions. She has over 20 years of experience working with international organisations, especially in the B2B conference and exhibition sector. These include several leading MICE leaders such as Terrappinn, Reed Exhibitions, Koelnmesse and SingEx Exhibitions, across diverse sectors covering technology, medical, environmental, maritime, media, arts, and financial services.

“Joyce has always impressed us with her ability to marry what her clients offer with what the market wants. Not only can she come up with the right strategy and creative ideas our clients demand, she combines this with disciplined execution of complex campaigns across the region. She has also built a team of marketing professionals that any client would be proud to work with,” said Allan Tan, Managing Partner, Ying Communications and Finn Partners Asia. “John’s been an incredible asset and we will always be grateful for his contributions to the agency. We wish him all the best on his next big adventure.”

“Ying Communications is at an exciting point in its growth and John has been instrumental in these developments. It’s always been a passion of mine to be able to use data insights to create powerful narratives to drive results. Over the years, we’ve worked closely with our clients to help align our marketing efforts more closely to their business goals, click here. I look forward to building these relationships further and extending our offerings in the market,” said Joyce Liong, General Manager, Ying Marketing.

About Ying Communications

Ying Communications started in May 2001 with just two people who shared a love for the amazing innovations, exceptional engineering and industry-changing technology created by leading B2B companies. So, these two geeks formed an agency to help these companies bring their stories to life and to share them with Asia. Today, we are more than 45 strong in Singapore, delivering B2B marketing and B2B PR to some of the most innovative companies in the world. We joined New York-based Finn Partners in April 2017 and today act as their Asian headquarters.