News and Insights
FCM Travel Solutions taps Ying as Asia hub agency to support Asian growth
August 30, 2017
Singapore – FCM Travel Solutions, a leading corporate travel management company, is going places fast and it’s taking Ying Communications with it. The two companies began their partnership in April 2016 when FCM appointed Ying Communications, a Finn Partners company, as its agency on record to manage media and stakeholder engagements in Singapore and Malaysia. In July 2017, this was extended to cover China and Hong Kong, making Ying Communications FCM’s Asia hub agency.
FCM Travel Solutions is one of the top five global travel management companies in the world, managing the travel programs for some of the world’s leading corporate brands. Headquartered in Brisbane, Australia, the FCM Travel Solutions brand was launched to market in June 2004. Since then, FCM has partnered with leading local travel companies to expand the company’s network, which currently extends to more than 90 countries and employs over 6,000 people. For six consecutive years FCM has been recognized as the World’s Leading Travel Management Company at the World Travel Awards (2016, 2015, 2014, 2013, 2012, 2011).
To support a surge in business, FCM recently restructured its Asian operations in April 2017 to consolidate all its corporate business in Singapore, Malaysia, China and Hong Kong under the leadership of Singapore-based Bertrand Saillet, General Manager, Asia, Corporate. This allows FCM to further improve its delivery of world-class travel management solutions to global customers.
“Our corporate travel business is growing fast and we are scaling our marketing operations to support that growth. We’ve had a great experience working with Ying Communications over the past year to build our brand in Singapore and Malaysia. It’s been a pleasure working with the Ying team, who have been enthusiastic, efficient and effective. We look forward to working with them to extend our brand leadership to the other countries in Asia,” said Agnes Heng, Director of Marketing, Asia, FCM Travel Solutions.
“Asia accounts for more than a third of the world’s US$1 trillion business-travel sector and the region’s growth is likely to continue. Leveraging Finn Partners’ extensive experience in travel industry globally, we are thrilled to be working with FCM in this exciting market. Our belief is that every B2B company has a great story to tell, and it’s our job to come up with new, creative ideas, and channels to bring those stories to life in Asia,” said Naeema Ismail, General Manager, Ying PR.
About Ying Communications, a Finn Partners Company
Ying Communications – which comprises of Ying PR and Ying Marketing – was founded in May 2001 to provide integrated B2B communications services to companies in highly technical industries. Today, the company has a team of 38 who are defined by their love of all things B2B. Ying Communications’ clients include industry giants and growing companies including Airbus, Aruba, Avery Dennison, Cloudera, Commvault, CyberSource, HP Inc, Microsoft, SES, S&P Global Platts and Tableau, among others.
Ying Communications is owned by Ying Pte Ltd, which also owns sister agency, True Worth Consultants, another B2B communications consultancy. In April 2017, Ying Pte Ltd was wholly acquired by New York-based Finn Partners, one of the fastest growing independent PR agencies in the world, to become the firm’s Asia Pacific headquarters. Visit: www.yingcomms.com.
About Finn Partners
Founded in 2011 on the core principles of innovation and collaborative partnership, Finn Partners has more than tripled in size in just five and a half years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company’s record setting pace is a result of organic growth and integrating new companies and new people into the Finn Partners world through a common philosophy. With 550 professionals, Finn Partners provides its clients with global access and capabilities in the U.S., Europe and Asia, in addition to PROI Worldwide. Headquartered in New York, Finn Partners other offices are located in: Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, Portland, San Francisco, Singapore and Washington D.C. Find us at finnpartners.com and follow us on Twitter and Instagram at @finnpartners.