OUR WORK DASSAULT SYSTÈMES
Empowering industries for the next normal.
HOW DASSAULT SYSTÈMES ACCELERATED DIGITALISATION AMONG BUSINESSES WITH AN INDUSTRY INSIGHTS-DRIVEN WEB SERIES
The rise of technology disrupted many industries. To help industries and businesses across Asia Pacific stay competitive in a digital-first future, Dassault Systèmes launched a livestream series to help industries re-imagine future operations and set new priorities.
Titled “Industry Insider with Dassault Systèmes“, where industry experts shared the latest perspectives on manufacturing-related themes in the Asia Pacific, the livestream series needed a boost to generate awareness and drive engagement among the business community.
That boost came from us. We built on Dassault Systèmes’ content-led strategy by rethinking how we engaged stakeholders such as the media and the business audiences during and after the event, and deciding how the web series was supported across paid, owned and earned media.
GOAL
Promoting Dassault Systèmes’ new web series across paid, owned, and earned media, while helping the client to navigate unexpected challenges in a digital-first space.
SECTOR EXPERTISE
Manufacturing & Industrial Automation
24
media attendees across mainstream and trade publications
5
pieces of media coverage
12.5MM+
impressions and 61 conversions from a Google display ad campaign
The Work
Through a combination of proactive media outreach strategies and the development and management of Google Display Ads, we focused on demonstrating how Dassault Systèmes technologies and solutions can help businesses pursue sustainable innovation and deliver results at a global scale, all while adjusting to the next normal.
The first season of the livestream series in 2020 enjoyed huge success across industries, which spurred a second season that ran subsequently in 2021.