AI

Tapping into the power of generative AI.

Emerging as the most transformative technology since the Internet, Artificial Intelligence (AI) has reshaped society in unprecedented ways with innovation driving transformation across every industry.

From enhancing creative processes to synthesizing data to enabling autonomy and optimizing workflows, the potential for AI to assist humanity as we work to address our most pressing challenges is truly limitless.  

But this revolution comes with significant challenges that must be navigated responsibly. The rapid advancements in AI have raised concerns about data privacy, ethical use, and job displacement, which require thoughtful consideration and proactive communication strategies.

Transparency and education are crucial to maintaining trust with key internal and external stakeholders. Educating employees, customers, media, and other sources of influence about the benefits, limitations, and safeguards of AI fosters informed engagement and mitigates fears and misconceptions. Prioritizing clear communication and continuous learning allows companies to bring stakeholders along on the AI journey while staying true to their corporate purpose and values.

Navigating the Innovation Hype Cycle: Communications Best Practices for the Dot-AI Era

Learn how to navigate this dynamic landscape and explore the parallels between the current hype surrounding generative AI and the early days of the internet.

AI How-To’s & Best Practices
Generative AI FAQs
  • AI How-To’s & Best Practices

    Generative AI FAQs

    Start here if you are just learning about Generative AI. 

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Guide to Prompt Engineering
  • AI How-To’s & Best Practices

    Guide to Prompt Engineering

    This guide helps users of Generative AI hone their skills in prompt engineering and improve the quality and relevance of their requested outputs.

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Generative AI Glossary
  • AI How-To’s & Best Practices

    Generative AI Glossary

    Here is a list of terms related to Generative AI and intended to serve as a reference guide that defines and explains the ‘language of Generative AI’.

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10 Prompt Engineering Tips for Writers
  • AI How-To’s & Best Practices

    10 Prompt Engineering Tips for Writers

    Crafting an effective generative AI prompt takes knowledge and a bit of skill. For those using large language models (LLMs) like ChatGPT, Claude, and Copilot, having a clear sense of the ideal output requires an understanding of the tool, the nuances of its interface, and its limitations.

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Tips for Mitigating Risk of Bias
  • AI How-To’s & Best Practices

    Tips for Mitigating Risk of Bias

    This guide helps users of Generative AI recognize and mitigate the risk of bias in Generative AI.

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Principles for Using Generative AI
  • AI How-To’s & Best Practices

    Principles for Using Generative AI

    In the ever-evolving world of AI, it’s important to have a set of grounding principles when using any tool.

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Recommended AI Podcasts

AI and the Future of Work

The AI Frontier Podcast

AWS – Conversations with Leaders

Everyday AI Podcast – An AI and ChatGPT Podcast

The Generative AI Playbook: The Podcast

How AI Happens

Leveraging AI

Practical AI: Machine Learning, Data Science

SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

Super Prompt: Generative AI w/ Tony Wan

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