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Visit Jersey Appoints FINN Partners As Its UK PR Agency

December 12, 2022

London – Global independent marketing and communications agency, FINN Partners, has been appointed by Visit Jersey to lead its PR and communications in the United Kingdom.

The appointment has been announced following a competitive pitch, with FINN Partners now tasked with promoting the Channel Island as the number one staycation and short haul destination for UK travellers. FINN Partners will use creative storytelling, thought leadership and both proactive and reactive communications to grow brand awareness amongst UK travellers, amplifying the destination’s ‘Curiously Brit … (ish)’ messaging to encourage year-round travel.

Claire Lyons, Interim CEO at Visit Jersey, commented: “FINN Partners brings both local expertise and a global reputation for brand storytelling in the tourism industry.  We look forward to working in partnership with the team to build on our recent successes and promote year-round awareness, engagement and exposure to our beautiful island.”

Debbie Flynn, Managing Partner and Global Travel Practice Leader, FINN Partners, added: “We are seeing a new era of domestic tourism, with more and more people looking to experience the beautiful destinations that are closer to home. Jersey combines the best of both worlds, the excitement and allure of an overseas holiday with the familiarity, low carbon footprint and security of a staycation. We look forward to working with the team at Visit Jersey to get UK holidaymakers thinking differently about Jersey, highlighting its breath-taking scenery, exceptional cuisine and remarkable heritage to really showcase the powerful punch that this small island packs.”

The FINN Partners UK Travel portfolio also includes destinations such as Singapore, Antigua, Belize, Dubai and Iceland. Visit Jersey becomes the company’s flagship tourist board client within the British Isles.