News and Insights
The Future of Wellness Tourism 2025
November 7, 2024
We are entering the golden age of wellness tourism, where awareness and appreciation for health and longevity are at all time high and products and experiences are being developed to meet this growing demand.
According to the Global Wellness Institute (GWI), wellness tourism will jump from $720 billion in 2019 to $1.4 trillion in 2027. While the pandemic was a setback for the tourism industry, it galvanized the wellness movement.
Our team identifies the trends shaping its future, from new generational cohorts changing how products will be made and marketed, to technology radically changing guest experiences, and emerging hot spots where wellness is taking center stage in placemaking strategies.
Download the full report here.
