News and Insights

SMEG Selects FINN Partners as PR Agency of Record

January 29, 2025

FINN Tapped to Lead U.S. Consumer and Trade Relations for Iconic Italian Appliance Brand

NEW YORK, NY – SMEG, the leading family-owned-and-operated appliance manufacturer known for its Italian heritage, classic style, and advanced technology, has appointed FINN Partners as its new public relations agency of record. This decision follows a competitive pitch process, with FINN Partners selected for their deep understanding of the luxury market and expertise in the home and shelter space.

Supporting SMEG’s prestigious small appliances and elevating the brand’s major appliances, FINN Partners will lead all public relations initiatives, focusing on earned media relations and efforts targeting the luxury consumers, home builders, designers, and retailers. The account will be managed out of FINN Partners offices in New York and Southern California.

“FINN Partners demonstrated an exceptional grasp of the premium design landscape we operate within,” said Karen Olle, Marketing Director at SMEG. “Their thoughtfulness, strategic and creative thinking, and proven success in the home sector made them the perfect choice for SMEG as we continue to grow our awareness in the U.S.”

“We are honored to partner with SMEG, a brand that perfectly marries heritage and modern design,” said Rachel Kay, managing partner at FINN Partners. “Drawing upon decades of experience supporting some of the most distinguished global luxury brands, our team is excited to leverage our expertise to help SMEG expand its presence in North America through impactful storytelling and creative campaigns.”

SMEG is a prominent Italian brand celebrated for its fusion of bold aesthetics and cutting-edge functionality in kitchen appliances. Known for eye-catching designs and meticulous craftsmanship, SMEG offers products that blend timeless style with modern innovation. Its appliances serve as both statement pieces and reliable tools, making them favorites in stylish homes worldwide.