News and Insights

Navigating the NHS – An eBook Guide for Health Communicators

January 3, 2025

Clients often ask FINN to help them reach specific groups of health professionals or system leaders in the United Kingdom (UK). Whether organizing roundtable events, seminars, supporting events or creating content for maximum impact, we draw on our collective experience and insight to help meet clients’ objectives and improve people’s care through them. As communication leaders we have spent years working directly in the National Health Service (NHS), and many of us, as journalists covering the NHS or for companies developing medical technology, health technology and software solutions for NHS organizations.

This knowledge is hard won, and we are keen to share it beyond our client base to help others gain insight into the health systems in England, Scotland, Wales, and Northern Ireland. For this reason, we have compiled this guide available for download to help readers who are not familiar navigate the landscape that impacts innovation and care. We will keep the guide updated as we expect further changes to be announced by the government. In the meantime, we are here for a more detailed discussion about UK plans.