United States
Contact Us
Search bar for the website

News and Insights

Moroccan National Tourist Office Appoints FINN Partners to Lead Integrated Marketing Communications in China

August 30, 2024

Shanghai, China – The Moroccan National Tourist Office (ONMT) has appointed FINN Partners as its integrated marketing communications consultancy in China. With extensive experience in developing effective marketing strategies to attract outbound Chinese travelers, FINN Partners will support ONMT in PR strategies, influencer marketing, social media content, events and brand partnerships.

Located between the Sahara Desert and the Mediterranean Sea, Morocco boasts diverse nature wonders, rich cultural heritages and activities that nourish the soul. Following its confirmation as Africa’s leading destination in 2023, Morocco aims to rank among the world’s top 10 most popular tourist destinations by 2026.

“Morocco has maintained a long-standing and amicable relationship with China. Traveling to Morocco offers Chinese tourists a truly adventurous journey that includes authentic cultural immersion, natural wonders, diverse outdoor activities, world-class luxury, and a host of wellness and mindfulness experiences,” said Hicham Bellaziz, Chief Representative of the ONMT in China.

FINN Partners will position Morocco as an awe-inspiring destination and strengthen its visibility in the Chinese market, encouraging travelers to consider Morocco for their next destination.

“We are excited about the appointment and are confident in our ability to establish a strong foundation to elevate ONMT’s marketing efforts to new levels,” said Jenny Lo, Managing Partner, FINN Partners China. “Through our collaboration, we aim to deliver compelling narratives that capture Morocco’s unique charm, and form partnerships to showcase its natural beauty, culture, art and lifestyle.”

“We are enthusiastic about partnering with FINN Partners to expand our presence in the Chinese market. By leveraging FINN Partners’ expertise in travel marketing and their influence in the Chinese market, we are committed to achieving our business objectives of inspiring more Chinese tourists to discovery the beauty of Morocco,” added Bellaziz.