News and Insights

Making a Big Impact with “Together in Travel” for Small Businesses

March 26, 2025

How FINN Partners is helping build a more inclusive, innovative, and sustainable future for global travel and tourism.

To create a lasting impact, it’s best to start small. The global travel & tourism sector is a dynamic landscape, set for substantial revenue growth, which can prove difficult for small businesses trying to forge their way. Small to medium-sized enterprises (SMEs) make up an impressive 80% of the travel & tourism sector. This huge demographic is helping shape the future of travel, but who’s helping them?

FINN Partners was proudly announced as one of the Founding Partners of The World Travel & Tourism Council (WTTC)’s new initiative, Together in Travel, launched at the 2024 WTTC Global Summit in Perth. This groundbreaking program is designed to support the growth and success of SMEs in the global travel industry. A space dedicated to their empowerment, Together in Travel works as a support system to help SMEs grow, compete and lead in the travel economy.

As a global leader who helps key players lead the way in sustainable travel, FINN Partners will in turn help Together in Travel subscribers by sharing our varied expertise across numerous marketing disciplines to provide SMEs with the skills they need to scale, improve and expand their organizations.

The FINN Partners’ Global Travel team is helping pilot this formidable initiative. Debbie Flynn, Managing Partner, Global Travel Practice Leader, shares: “FINN Partners is honored to be a Founding Partner of the Together in Travel initiative. As a company deeply committed to responsible tourism and social impact, we believe this collaboration will empower SMEs with the tools they need to thrive, fostering innovation and inclusivity across the sector. Together, we can build a stronger, more sustainable future for travel.”

The program ensures small businesses’ access to:

• Global market opportunities
• Specialized training programs
• Cutting-edge digital tools
• Sustainable business frameworks
• A powerful network of industry leaders

This month, WTTC also announced the Vice Chair of this impressive initiative, Andrea Grisdale, Founder and CEO of IC Bellagio.

Some of the other Founding Partners of the program are: Abercrombie & Kent Group, Accor, Diriyah Gate, Hilton, Intrepid, Microsoft, MSC Cruises, OMRAN, Red Carnation Hotels, Trip.com Group, VFS Global, and Virtuoso. Each partner offers unique expertise to empower its SME subscribers to thrive.

The initiative has already made significant strides, helping businesses secure high-profile partnerships with industry giants, developing community, and creating strategic alignment with sustainability goals, ensuring a more responsible and inclusive Travel sector.

You can learn more about the initiative or sign up for Together in Travel at togetherintravel.com/sign-up.