News and Insights
Luxury Playbook 2024: Building Resilience Through Creativity
July 3, 2024
The luxury segment has traditionally distinguished itself through a singular focus on excellence in quality, design and service. In recent years, consumers have come to resonate increasingly with another type of excellence: cultural creativity.
Driven by growing purchasing power across diverse markets and the proliferation of touch points, the appetite for creative excellence presents new opportunities and challenges in branding, storytelling and marketing. The Luxury Playbook provides an overview of these opportunities and challenges for the year to come, with a view to help brands build resilience in the face of growing market headwinds.
This report was developed in collaboration with leading market intelligence agency Mintel. All Mintel data featured in this report was sourced from its reports from 2021 to 2024.
