News and Insights

HBX Group Appoints FINN Partners as its UK Public Relations Agency

February 19, 2025

The HBX Group has appointed global independent marketing and communications agency, FINN Partners, to lead its PR program in the United Kingdom.

The HBX Group is a major global B2B TravelTech company, which has a primary goal of simplifying the complex and fragmented travel industry through a combination of cloud-native technology solutions, curated data, and an extensive portfolio of products designed to maximize revenue. The company is also committed to working towards making travel a positive force in the world in terms of societal and environmental impact.

FINN Partners’ London technology team will focus on enhancing the corporate reputation of the B2B TravelTech company and building brand awareness in the UK. The communications strategy will place emphasis on elevating the profile of the HBX Group beyond the tourism industry, and more specifically in business and technology sectors, as well as continuously looking to improve the company’s corporate communications.

“Our partnership with FINN Partners offers the perfect opportunity to expand and improve our corporate communications in the UK, which is an important market for us,” said Blanca Zayas, head of corporate communications at HBX Group. “We have complete trust in FINN to match our ambition when it comes to enhancing our reputation and profile. We are excited to see the opportunities that will undoubtedly blossom from this partnership.”

“We are thrilled to kickstart the year by working with HBX Group on the exciting projects they have for 2025,” said Flora Haslam, managing partner of FINN Partners Technology. “We can’t wait to apply our rich knowledge of both the travel and technology sectors, and our global network of specialist PR and marketing professionals, to help HBX Group achieve its communications goals.”