News and Insights
Harness the Power of Insurance
July 8, 2024
In this comprehensive guide for Marsh McLennan’s Affinity team, we took a deep dive into the intricate world of embedded insurance.
Creating the 26-page, in-depth piece required a huge amount of research, including numerous immersion sessions with Marsh’s in-house experts to ensure that we understood the product perfectly – as well as the pain points, strategic aims and background knowledge of our target audience.
To achieve maximum impact from what can be a challenging subject and showcase the benefits of Affinity, we crafted the campaign hook of ‘Harness the power of insurance’. The guide exceeded the client’s expectations, garnering overwhelmingly positive feedback and high engagement levels across the board.
