News and Insights
FINN Partners Promotes Brent Wilson to Global Head of Creative, Elevates Three Regional Creative Leads
July 19, 2024
NEW YORK – Global independent marketing and communications firm FINN Partners has promoted Brent Wilson to Global Head of Creative. In his new role, Wilson is charged with elevating the agency’s creative capabilities and delivering innovative, integrated solutions to help clients grow in the face of constant, fast-paced changes to market conditions, technology and the competitive landscape. Wilson is based out of FINN’s Portland office and leads a 55-person creative team spanning New York, Boston, London, Portland and Washington DC. He reports to Noah Finn, Founding Managing Partner, Global Integrated Marketing. As part of the move, FINN also promoted three regional creative leads, Chris Edwards, Sean Williams and Vanessa Duff, to serve growing client demand for integrated marketing services.
A seasoned agency creative leader, Wilson brings 30+ years’ experience to the role, stewarding innovative campaigns for AB InBev, Domino’s, Google, General Motors, Nike, US Army, and many more. He joined FINN as Managing Partner as part of the firm’s acquisition of AHA (Alling Henning Associates). His promotion comes on the heels of FINN’s recognition as one of Fast Company’s 2024 Most Innovative Companies of the Year and strategic investments to bolster the firm’s creative prowess, including the acquisition of award-winning, New York-based creative and digital design agency, outré in 2023.
Along with this move, FINN has also promoted three key regional creative leaders to its senior marketing leadership team.
- Chris Edwards, based in Boston, brings 30 years’ experience leading creative campaigns for diverse clients across the food and beverage, health, consumer, and technology sectors.
- Sean Williams, based in Nashville, leads conceptual development and implementation of campaign strategies for top brands in consumer products, health, nonprofits, and professional services.
- Vanessa Duff, based in Portland, brings design thinking and creative excellence to her role across CSR, financial services and tech sector clients.
“This change optimizes creative innovation,” Wilson said. “The rapid pace of culture, opportunities and challenges now means every agency’s ability to turn insights into engaging creative action—with speed— must shift. Our ideas need to grow in more directions now than ever. Creative skills and perspectives can no longer be artificially constrained within geographies or rigid structures. We need new creative methods and seamless collaboration that allow those ideas to flourish more than conventional models ever have. My focus is to streamline our processes, reduce friction, and ultimately, raise the bar on our creative, brand-building solutions for clients.”
Said Noah Finn, “FINN built its reputation on providing exceptional service and trusted partnership to clients. Today our Global Integrated Marketing team is 350-people strong with revenues of $78 million. With Brent leading our unified creative team, we will continue to deliver better, faster stronger ideas to clients in the most efficient and effective manner possible — tapping into the very best people across the agency, regardless of geography. Our fast-and-flexible operational model delivers a big advantage to clients, who are under constant pressure to respond to change and deliver results.”