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FINN Partners named agency of record for U.S. Ski & Snowboard ahead of 2026 winter Olympic games

December 5, 2024

NEW YORK – FINN Partners, an award-winning, independent global marketing and communications agency, today announced that its New York-based Consumer Lifestyle and Sports (CLS) Division has been selected by U.S. Ski & Snowboard as its PR agency of record leading into the 2026 Winter Olympics. FINN’s CLS Division has previously worked with the national governing body (NGB) for Olympic skiing and snowboarding on specific project work, focusing on U.S. athlete victory tours to increase the organization’s public visibility. The agency’s expertise with Olympic and Paralympic PR spans across ten Olympic games, including work with USA Fencing, Kodiak’s partnership with USA Climbing, Excel Sports’ female roster and the National Women’s Soccer League (NWSL).

“U.S. Ski & Snowboard has experienced significant momentum over the past few years and the CLS Division at FINN is thrilled to be back this year as its agency of record as we head into the Winter Olympic Games in 2026,” said Missy Farren, Managing Partner. “We’ve always had a passion for snow sports, and our expertise in raising brands’ profiles, telling authentic stories and inserting athletes and executives into the public sphere will give U.S. Ski & Snowboard the opportunity to focus on continuing to grow and invest in athlete development, translating into American skiers and snowboarders achieving remarkable success at the upcoming World Cup events, and ultimately, in Cortina.”

The FINN team will support U.S. Ski & Snowboard’s mission to increase public awareness and positive perception of the NGB and Olympic and Paralympic sports year-round with strategic communications efforts that incorporate key brand partnerships, highlight Team USA ski and snowboard athletes and integrate marquee domestic World Cup events.

“U.S. Ski & Snowboard is thrilled to have FINN’s Consumer Lifestyle and Sports team join us in our effort to continue to build momentum for our athletes and awareness towards our organization this season and beyond. The group’s impressive breadth of experience and dedicated team of PR experts are exactly what we need to help us succeed in these efforts,” said Sophie Goldschmidt, President and CEO, U.S. Ski & Snowboard.

The addition of U.S. Ski & Snowboard further exemplifies FINN’s prowess in developing and executing successful PR programs for some of the most influential brands in the sports, outdoor and lifestyle space. For more information about U.S. Ski & Snowboard, please visit usskiandsnowboard.org.