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FINN Partners Expands Purpose and Social Impact Practice into Israeli Market

July 18, 2023

FINN Partners’ Israel Office to Play Key Communications Role in Export of Start-up Nation’s Growing Environmental Innovation

Jerusalem, Israel – FINN Partners, a leading global integrated marketing and communications agency, today announced that its Israel office has launched an Environmental Innovation group as an extension of the global ‘Purpose and Social Impact’ practice. FINN Israel will play a key communications role on behalf of Israeli companies in the environmental innovation sector – companies developing solutions to improve the sustainability of life on Earth.

“FINN Partners is unique in being the only major global marketing and communications agency with a flagship innovation communications hub in Israel,” said Goel Jasper, managing partner, FINN Israel, and Global Digital Health Innovation Group Lead. “FINN’s Israel team stands alone in that it can draw upon expertise from across the worldwide FINN network to elevate Israel’s burgeoning environmental innovation sector through communications campaigns with global reach and impact.”

Israel’s environmental innovation ecosystem is rapidly expanding. According to Start-Up Nation Central, there are more than 850 companies in this space, developing solutions for clean energy, food and agricultural systems, industry, mobility, nature and carbon, water, and construction. According to Israel’s climate tech industry group, PLANETech, investments in Israeli climate tech companies between 2018 – H1 2022 totaled $6.67 billion.

“Israel is poised to be a leader in the environmental innovation sector,” said Gil Bashe, Chair Global Health and Purpose for FINN Partners. “This is made possible by the nation being a bio-convergence point, in which innovation in biotech, engineering, and digital technology come together in one community; a government whose policies are highly relevant to and supportive of innovation in the category; and the rise of investment incubators that foster creativity and leadership in climate change and environmental technologies. In this way, Israel is leading in transformative solutions and contributing to a more sustainable future.”

Nicole Grubner, Partner at FINN Partners, will lead the Israel team’s Environmental Innovation group. Named “PR Guru” in the 2019 PM360 ELITE Awards as a rising communications leader, Grubner has a decade of experience working with Israeli clients. She will spearhead strategic communications programs for Israeli companies making an impact within the environmental innovation sphere.

“Our goal is to effectively communicate Israel’s groundbreaking, market-ready offerings in the environmental innovation sector, accelerate their growth, and foster meaningful connections with key stakeholders worldwide,” said Grubner. “With more than 100 Israeli companies attending this year’s COP28 in Dubai, we are witnessing Israel’s expanding role in implementing solutions for both climate change mitigation and planetary adaptation to the impacts of our changing climate. Implementation begins with creating awareness that these solutions exist today.”

The FINN Partners Purpose and Social Impact Practice includes over 100 professionals across 33 offices. This includes ESG sector experts with decades of experience in environmental regulation, sustainability, innovation, and global development.

“FINN Partners has been an invaluable partner to UBQ Materials, providing outstanding support throughout our journey from a startup to a global leader in sustainable materials innovation,” said Liat Arad, VP of Marketing for UBQ Materials. “Their expertise, dedication, and strategic guidance have been instrumental in amplifying our message and establishing us as a driving force for positive change in decarbonizing the materials sector and advancing a circular economy.”

Underscoring its commitment to the Israeli environmental innovation ecosystem, on Thursday, July 20, FINN Partners will co-host an event with mHealth Israel, 2024 EcoHealth and ClimateTech Investment Outlook. Speakers will represent academia, investment, and government. Gil Bashe will offer opening remarks on the investment and regulatory landscape for environmental innovations.