News and Insights
FINN Partners: Dispatches from the Frontlines of the Purpose-Driven Landscape 2024
August 19, 2024
The “Purpose-driven” landscape has evolved dramatically in the past year. The desire to “do good” and address pressing societal issues such as climate change, diversity, economic inequality, and sustainability must resolve an essential question: “Does this idea, message, or campaign align with stakeholder expectations and reflect organizational objectives and strategy?”
As Amy Terpeluk, managing partner, Global Purpose and Social Impact Practice Lead, writes in the Forward to the third edition of Dispatches from the Frontlines of the Purpose-Driven Landscape:
“No matter the political or social climate, it is evident that companies that are open to embracing purpose and social impact are better prepared to navigate the complexities facing corporate leaders and achieve sustained success. Communicators and corporate social responsibility leaders play a crucial role in shaping the future of business. The bottom line is dependent on staying in tune with the marketplace and keeping a keen eye on a sustainable future.”
Policy leaders, employees, investors, and customers increasingly seek evidence of corporate and NGO transparency in governance and metrics that influence the long-term sustainability of the enterprise and our planet. FINN leaders are at the forefront of these discussions, authoring crucial counsel on these evolving topics. Their global insights are compiled into a pressing and practical eBook.
VIEW THE EBOOK HERE
Download previous editions of this publication:
FINN Partners: Dispatches from the Frontlines of the Purpose-Driven Landscape