News and Insights
FINN Clients at the Forefront of Innovation at CES 2025
January 10, 2025
From disruptive audio technology that redefines categories from fitness to business, to sustainable energy solutions and the future of connectivity, our clients are leaders in tech innovation.
Explore a world where technology meets passion, as we showcase products and ideas that have already started to redefine industry standards. Every step forward is a story of ambition, creativity, and unparalleled achievement. Let’s dive into CES 2025, where our clients left an indelible mark on the landscape. Here’s how FINN Partners clients made their presence felt:
Displace
Displace, the creator of the world’s first truly wireless television, is continuing to disrupt the industry with the launch of the Displace Pro and Displace Basic. Displace has leveled up with the creation of all-in-one entertainment and productivity hubs that go beyond the traditional TV experience. Both models offer a sleek, cable-free design, and revolutionary new features powered by Displace OS, an all-new AI Agent-driven operating system that will redefine how Displace users interact with their TVs. These next-generation 4K TVs are powered by two long-lasting, rechargeable Li-ion batteries and can either be mounted on a wall in just 10 seconds without tools or drilling or placed on a table using the all-new concealed push-to-pop legs.
The innovative design makes it ideal for any space, whether it’s the living room, kitchen, or even your patio. New this year, a sleek, dual-purpose Displace soundbar and speakers that not only delivers immersive audio but also extends the TV’s battery life 150+ hours. Viewers can enjoy uninterrupted viewing or listening without worrying about recharging. Displace Pro and Basic are both offered in 55-inch and 27-inch models and are available for pre-order now.
Frazy
Frazy, the custom bottled beverage startup, is showcasing the next generation design of the world’s first all-in-one robotic modular home beverage machine, the Frazy Bot. Frazy Bot is a stylish and compact countertop modular machine and home delivery service that creates beautifully crafted custom drinks from the freshest ingredients with just the push of a button.
The bot expertly prepares tailor-made specialty custom drinks and cocktails, from a caramel Frappuccino to a spicy margarita and beyond. Fresh, delicious, and eye-catching drinks once exclusive to skilled bartenders and baristas can now be brought to life through advanced automation technology. Simply snap Frazy Bot’s coffee or cocktail module into the base unit, add the ingredients, and let the machine do the rest – without any shaking, grinding, or frothing. The AI-driven Ingredient Sensing Robotic Technology (InSeRT) instantly knows when to drizzle caramel and whipped cream on top of a frothy rich Frappuccino or salt the rim of an ice-cold margarita making sure that each drink looks as good as it tastes.
IEEE
“Supporting IEEE as an agency partner at CES 2025 is a unique opportunity to amplify their impact on the tech industry. CES brings together the world’s leading innovators and engineers, making it the perfect environment to capture engaging content that tells compelling stories of IEEE’s impact across industries.” – Eddie Arocho, producer and video editor at FINN Partners
Michigan Economic Development Corporation (MEDC)
The Michigan Economic Development Corporation (MEDC) is the state’s marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan’s economy. MEDC provides businesses small and large resources for the relationship-building, site readiness, funding, placemaking, investments, and workforce development needed to succeed and scale.
At 2025 CES, the state’s leadership, as well as the Office of Future Mobility and Electrification, were onsite to discuss the growing tech and entrepreneurship opportunities in Michigan, in sectors like semiconductors, mobility, clean energy and more.
Roborock
Roborock, a global leader in advanced home robotics, has debuted the groundbreaking Saros series, featuring the Saros Z70, Saros 10, and Saros 10R. At the forefront is the Saros Z70, which introduces the revolutionary OmniGrip Mechanical Arm. Built into the vacuum’s sleek 7.98cm body, this five-axis arm unfolds with precision to lift and move everyday obstacles – like socks, sandals, or tissues – under 300g, allowing for a more thorough clean. When an obstruction is detected, the Saros Z70 marks, lifts, and re-cleans previously blocked areas.
The Saros 10 unveils the first-ever RetractSense Navigation System, which retracts the module in low-clearance areas and elevates it afterward for optimal performance. Enhanced by the Wide-Angle Vision Module offering a 100-degree field of view, the Saros 10 delivers precise room mapping and reduces errors, even in tight spaces. The Saros 10R combines an ultra-slim 7.98cm profile with the AI-driven StarSight Autonomous System 2.0 and liftable design, allowing it to clean even the hardest-to-reach areas. This model brings an intelligent and highly efficient cleaning experience to the home. Together, the new flagship Saros series sets a new standard for smart home cleaning, combining innovative technologies and user-friendly features to provide effortless, thorough maintenance.
Shokz
Shokz, a leader in bone conduction audio technology, unveiled OpenFit 2 and OpenMeet, two groundbreaking products at CES 2025. OpenFit 2 was designed for outdoor enthusiasts, fitness lovers, and anyone seeking premium audio in their daily lives, setting a new benchmark for what open-ear true wireless earbuds can deliver.
OpenMeet, a CES Innovation Awards® 2025 Honoree, sets the new gold standard for business headsets, designed for professionals who deserve comfort, connection, and exceptional sound quality from a tool they rely on every day.
A Hotbed of Innovation
CES is more than dazzling displays and futuristic gadgets; it’s a pivotal arena where strategic PR and marketing can catalyze real business growth. It’s an opportunity to capture media attention that translates into tangible business results, including amplifying a company’s vision, reaching potential investors, industry reporters and influencers, and consumers who are eager for the next big thing.
The buzz created at CES can extend well beyond the event, influencing market trends, shaping consumer perceptions, and establishing companies as thought leaders in their sectors.