News and Insights
FINN Clients at the Forefront of Innovation at CES 2025
January 10, 2025
From disruptive audio technology that redefines categories from fitness to business, to sustainable energy solutions and the future of connectivity, our clients are leaders in tech innovation.
Explore a world where technology meets passion, as we showcase products and ideas that have already started to redefine industry standards. Every step forward is a story of ambition, creativity, and unparalleled achievement. Let’s dive into CES 2025, where our clients left an indelible mark on the landscape. Here’s how FINN Partners clients made their presence felt:
Displace
Displace, the creator of the world’s first truly wireless television, is continuing to disrupt the industry with the launch of the Displace Pro and Displace Basic. Displace has leveled up with the creation of all-in-one entertainment and productivity hubs that go beyond the traditional TV experience. Both models offer a sleek, cable-free design, and revolutionary new features powered by Displace OS, an all-new AI Agent-driven operating system that will redefine how Displace users interact with their TVs. These next-generation 4K TVs are powered by two long-lasting, rechargeable Li-ion batteries and can either be mounted on a wall in just 10 seconds without tools or drilling or placed on a table using the all-new concealed push-to-pop legs.
The innovative design makes it ideal for any space, whether it’s the living room, kitchen, or even your patio. New this year, a sleek, dual-purpose Displace soundbar and speakers that not only delivers immersive audio but also extends the TV’s battery life 150+ hours. Viewers can enjoy uninterrupted viewing or listening without worrying about recharging. Displace Pro and Basic are both offered in 55-inch and 27-inch models and are available for pre-order now.
Frazy
Frazy, the custom bottled beverage startup, is showcasing the next generation design of the world’s first all-in-one robotic modular home beverage machine, the Frazy Bot. Frazy Bot is a stylish and compact countertop modular machine and home delivery service that creates beautifully crafted custom drinks from the freshest ingredients with just the push of a button.
The bot expertly prepares tailor-made specialty custom drinks and cocktails, from a caramel Frappuccino to a spicy margarita and beyond. Fresh, delicious, and eye-catching drinks once exclusive to skilled bartenders and baristas can now be brought to life through advanced automation technology. Simply snap Frazy Bot’s coffee or cocktail module into the base unit, add the ingredients, and let the machine do the rest – without any shaking, grinding, or frothing. The AI-driven Ingredient Sensing Robotic Technology (InSeRT) instantly knows when to drizzle caramel and whipped cream on top of a frothy rich Frappuccino or salt the rim of an ice-cold margarita making sure that each drink looks as good as it tastes.
HERE Technologies
HERE Technologies is the leading automotive-grade data and technology company that may a handful of key technology and partner announcements at CES, including a 10-year, $1B deal with Amazon Web Services to deliver AI-powered live maps for OEMs to leverage in the development of software-defined vehicle and automated driving technologies. The partnership also features a new ADAS simulation tool, SceneXtract, that enables OEMs to recreate real-world scenarios of ADAS testing much faster and easier than ever before.
The company also unveiled the HERE AI Assistant, which leverages multiple GenAI LLMs designed to deliver natural language-powered, location-aware guidance to users of the HERE WeGo app. The AI assistant can personalize travel plans, solve complex requests, deliver intelligent EV routing and more.
HERE also announced key partnerships, including an extended partnership with BMW, where the automaker will leverage HERE maps and data for L3+ ADAS and automated driving functions. HERE’s Navigation SDK is also part of the digital cockpit for the highly anticipated Sony Honda Mobility AFEELA EV.
“Once again, HERE Technologies made a big impact at CES within the vehicle technology space with great media coverage of the company’s announcements. HERE continues to announce more partnerships with the largest automotive, EV. mobility and technology brands in the world, and is reaffirming itself as the leading company for automotive-grade location data and technology.” – Caleb Hoover, associate vice president at FINN Partners
IEEE
“Supporting IEEE as an agency partner at CES 2025 is a unique opportunity to amplify their impact on the tech industry. CES brings together the world’s leading innovators and engineers, making it the perfect environment to capture engaging content that tells compelling stories of IEEE’s impact across industries.” – Eddie Arocho, producer and video editor at FINN Partners
Michigan Economic Development Corporation (MEDC)
The Michigan Economic Development Corporation (MEDC) is the state’s marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan’s economy. MEDC provides businesses small and large resources for the relationship-building, site readiness, funding, placemaking, investments, and workforce development needed to succeed and scale.
At 2025 CES, the state’s leadership, as well as the Office of Future Mobility and Electrification, were onsite to discuss the growing tech and entrepreneurship opportunities in Michigan, in sectors like semiconductors, mobility, clean energy and more.
Roborock
Roborock, a global leader in advanced home robotics, has debuted the groundbreaking Saros series, featuring the Saros Z70, Saros 10, and Saros 10R. At the forefront is the Saros Z70, which introduces the revolutionary OmniGrip Mechanical Arm. Built into the vacuum’s sleek 7.98cm body, this five-axis arm unfolds with precision to lift and move everyday obstacles – like socks, sandals, or tissues – under 300g, allowing for a more thorough clean. When an obstruction is detected, the Saros Z70 marks, lifts, and re-cleans previously blocked areas.
The Saros 10 unveils the first-ever RetractSense Navigation System, which retracts the module in low-clearance areas and elevates it afterward for optimal performance. Enhanced by the Wide-Angle Vision Module offering a 100-degree field of view, the Saros 10 delivers precise room mapping and reduces errors, even in tight spaces. The Saros 10R combines an ultra-slim 7.98cm profile with the AI-driven StarSight Autonomous System 2.0 and liftable design, allowing it to clean even the hardest-to-reach areas. This model brings an intelligent and highly efficient cleaning experience to the home. Together, the new flagship Saros series sets a new standard for smart home cleaning, combining innovative technologies and user-friendly features to provide effortless, thorough maintenance.
“The energy at CES is always electric, but this year’s show was especially exciting. Roborock’s new Saros Z70 was one of the most talked about launches in the smart home space – from top-tier press to long-time fans and those new to the brand – everyone was clamoring to see the world’s first robot vacuum with a mechanical arm that can help you pick up small items left around the house. It was a thrill to see media and attendees’ faces light up after seeing it in action! Many commented that it must be a concept, but after hearing it’s coming to market in the first half of 2025, they were even more blown away. We’re still seeing the praises from press come in, but have already helped secure more than 400 stories, 20.5B impressions, and 33 awards. Our team was filled with pride to help support this groundbreaking launch and continue elevating Roborock as a true leader at the forefront of smart home tech innovation.” – Natalie Terashima, senior partner at FINN Partners
Thread Group
At CES 2025, Thread Group focused on solidifying its position as the backbone of reliable smart home connectivity. Demonstrations from member companies showcased seamless interoperability with Matter-certified devices, highlighting Thread’s role in creating robust mesh networks that eliminate common smart home connectivity issues.
Partnerships with key smart home manufacturers were prominently featured, underscoring the growing adoption of Thread as the preferred networking protocol for the evolving smart home ecosystem. The message was clear: Thread is the key to a truly seamless and reliable smart home experience.
“CES 2025 was a game-changer for Thread! We sparked major conversations with top-tier tech voices, including in-depth briefings with influential consumer advocates and a groundbreaking roundtable alongside other smart home industry connectivity leaders. The excitement around Thread’s role in the future of the smart home was palpable.” – Jack Ortner, senior account executive at FINN Partners
TP-Link
TP-Link Systems Inc., a global leader in networking and smart home solutions, unveiled its latest innovations at CES 2025 under the theme #LiveSmartAndSecure, showcasing a comprehensive lineup designed to meet every connectivity and smart living need. The new Wi-Fi 7 collection delivers seamless coverage for both whole-home and outdoor spaces with advanced mesh Wi-Fi technology and a high-performance travel router for blazing-fast speeds on the go.
Expanding its Tapo smart home ecosystem, TP-Link debuted robot vacuums, advanced security cameras, palm recognition door locks, NVR security systems, and intuitive smart lighting. TP-Link continues to push the boundaries of innovation, committed to creating smarter, more connected homes that simplify everyday life.
“CES 2025 was nothing short of extraordinary with an electric atmosphere buzzing with meaningful interactions and engaging conversations as media gathered at the TP-Link Systems Inc. booth to explore the latest smart home and networking innovations. The Tapo PalmKey Palm Recognition Smart Door Lock stole the show, while the lineup of indoor and outdoor mesh systems and travel routers generated significant excitement. Looking ahead to 2025, TP-Link has an impressive pipeline of innovative products to look forward to!” – Angelina Castillo, account supervisor at FINN Partners
Shokz
Shokz, a leader in bone conduction audio technology, unveiled OpenFit 2 and OpenMeet, two groundbreaking products at CES 2025. OpenFit 2 was designed for outdoor enthusiasts, fitness lovers, and anyone seeking premium audio in their daily lives, setting a new benchmark for what open-ear true wireless earbuds can deliver.
OpenMeet, a CES Innovation Awards® 2025 Honoree, sets the new gold standard for business headsets, designed for professionals who deserve comfort, connection, and exceptional sound quality from a tool they rely on every day.
“Being able to see the madness that is CES for the first time was truly eye opening! Knowing that months of prior preparation paid off, while seeing the media also reciprocate that excitement was super cool. Shokz received amazing feedback about both products they announced at the show and even received numerous hits in top-tier outlets, award wins and hosted a packed power session!” – Johnny Pineda, account executive at FINN Partners
A Hotbed of Innovation
CES is more than dazzling displays and futuristic gadgets; it’s a pivotal arena where strategic PR and marketing can catalyze real business growth. It’s an opportunity to capture media attention that translates into tangible business results, including amplifying a company’s vision, reaching potential investors, industry reporters and influencers, and consumers who are eager for the next big thing.
The buzz created at CES can extend well beyond the event, influencing market trends, shaping consumer perceptions, and establishing companies as thought leaders in their sectors.