News and Insights
Bakehouse Appoints FINN Partners to Support Hong Kong Expansion
September 12, 2024
Hong Kong – FINN Partners, the leading global independent marketing and communications agency, has been appointed by Hong Kong’s beloved bakery Bakehouse by Gregoire Michaud to support the business’ Hong Kong expansion with brand strategy and communications consultancy.
Citygate Outlets and New Town Plaza will be the first Bakehouse stores in the New Territories, serving their cult favorite signature sourdough egg tarts, sourdough bread, and an irresistible variety of viennoiseries, danishes, doughnuts, and more.
This is the second time FINN Partners has been engaged by Bakehouse for brand and communications consultancy. In 2020, FINN Partners ran an integrated public relations program to strengthen Bakehouse’s positioning as a neighborhood artisan bakery that champions craftsmanship and quality as the brand grew its retail offering from one to five outlets in Hong Kong.
“Expanding our business means bringing the tradition and care of Bakehouse to even more corners of Hong Kong. For us, it’s about enriching our brand and staying true to our roots as we grow. Working with FINN Partners again ensures that our brand’s heart and soul are reflected in every step of this journey, and we’re excited to connect even more deeply with our local communities,” says Gregoire Michaud, Founder, Bakehouse by Gregoire Michaud.
“We’re thrilled to be working with Bakehouse again as they take this exciting step in their growth. Their dedication to craftsmanship is truly inspiring, and we’re partnering to enrich and elevate their brand as they continue to bring their beloved artisanal flavors to more communities around Hong Kong,” says Annouchka Behrmann, Managing Partner, FINN Partners Hong Kong.