News and Insights
Aim to ZZZZs
October 31, 2024
Among eye-opening stats from its recent travel trend report, Booking.com revealed that in the new era of sleep tourism, 68% of U.S. travelers want to solely focus on uninterrupted shut-eye when they travel. That’s enough to keep a hotel recreation manager up at night!
But who can blame them? According to the Centers for Disease Control and Prevention – aka, CDC – one in three adults does not get enough sleep, while Wakefield Research reports that 63% of Americans frequently struggle to get a good night’s sleep while on vacation.
No surprise, then, that sleep tourism is on the rise, estimated to grow by nearly 8% a year and over $400 billion between 2023 and 2028, according to a recent analysis by HTF Marketing Intelligence. Fortunately, many properties are on top of the trend, offering sleep programs featuring rooms designed to minimize distractions and discomforts and retreats that provide tools and knowledge to improve sleep on one’s own.
“Sleep is one of those things guests ask about all the time,” says Tammy Pahel, vice president of spa & wellness at Carillon Miami Wellness Resort. Pahel notes that 80% of the population has sleep problems related to everyday stresses such as work, family, and bad habits as opposed to medical issues. “Before you know it, sleep programming will be a prerequisite at any resort, not just those focused on wellness.”
Under Pahel, who is on the Sleep Initiative of the Global Wellness Institute, Carillon Miami Wellness Resort has been an innovator in sleep programming. Each of the resort’s luxury apartments is outfitted with an AI-powered Bryte BalanceTM Smart Bed with an adaptive core of intelligent cushions that silently change in firmness to eliminate pressure imbalances. The relaxation experience Somnify combines curated audio with head-to-toe motion that transitions guests into peaceful sleep. And, an in-room Infinity Salt Air Machine emits a near-invisible aerosol of salt particles to help clear the lungs and sinuses for unobstructed breathing, while ActivePure air-purification technology scrubs pathogens from the in-room atmosphere.
The resort also offers an immersive, multi- day Sleep Well Retreat in partnership with Bryte Balance, as well as a Sleep Circuit with eight touchless wellness technologies to address sleep issues, such as a salt float bath which uses 800 pounds of Epsom salt to soothe guests into deep relaxation, and a Somadome personal meditation pod with a zero-gravity bed for sensuous experiences to relax and heal through aromatherapy or vibrational infrared sound therapy.
Surrounded by the beauty of the Catskills in Monticello, New York, YO1 Health Resort invites guests to make up for lost sleep with Insomnia Management. The three-night minimum program teaches strategies to bring harmony to the body and mind through therapies and activities including Ayurvedic massage with medicated oil, acupuncture, yoga, meditation and more to stimulate timely production of melatonin and encourage undisturbed sleep.
Across the Atlantic, Brown’s Hotel, a Rocco Forte Hotel in Mayfair, invites guests to discover their best sleep yet with Catch Your Forty Winks at Brown’s in partnership with the luxury British sleepwear and accessory brand YOLKE. Anticipate a blissful night’s sleep with a silk sleepover kit from YOLKE, Irene Forte Skincare’s Hibiscus Night Cream, relaxing herbal tea turndown, and a Buona Notte Facial at The Spa at Brown’s.
And high in the sky, Turkish Airlines is taking inflight comfort for sleepy passengers to new heights with the Crystal Business Class suite. Recently unveiled at the Farnborough International Airshow 2024 in Hampshire, UK, and set to be featured on the carrier’s transcontinental flights, the suite features an adjustable door and privacy panel, generous 23-inch-wide seat with increased footwell space, and soothing design touches from lighter, warmer colors to marble-style table and rose gold finishes.
Looking for more travel trends? Get access to the full 2024 TrendHawk report here:
