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A New Era for FINN Partners’ Consumer Team in London

November 4, 2024

Liz Treversh promoted to Managing Partner

FINN Partners, the global independent, full-service marketing and communications agency, is thrilled to announce the promotion of Liz Treversh, formerly senior partner in the UK consumer practice, to managing partner, UK consumer.

Liz, who was recruited three years ago as part of a planned transition, takes on the role as Zaria Pinchbeck, current managing partner, consumer, steps down, five years after selling her former agency, ZPR Ltd, to FINN Partners.

The twenty strong London-based consumer team will continue to work on long standing clients such as Lakeland and Waitrose, in addition to new clients gained since ZPR was acquired by FINN, including The World’s 50 Best Restaurants, Wagamama, Dole Sunshine Foods, Toolstation, Berry Bros. & Rudd and 2K video games, to name just a few.

Liz said; “It’s been a brilliant three years working alongside Zaria and I’ve learnt a lot along the way; hers will be some seriously big shoes to fill. PR is a constantly evolving discipline and I feel lucky to work with one of the most creative and switched-on teams in the business, servicing an eclectic mix of UK and global clients.”

Zaria Pinchbeck commented; “The last five years has been a tremendous experience and I always say I wish I’d done it sooner.  We couldn’t have found a better home for the agency I set up 23 years ago than FINN Partners. We’ve been working on our succession plan for the last few years, and it’s great to see the plan come together so well. I’d like to thank Liz, Lynne, Polly, Jonathan and the whole team for being such a ‘dream team’, and Peter Finn, Chantal Bowman-Boyles and the founding partners of FINN for all their incredible support over the last five years.”

Chantal Bowman-Boyles, managing partner, FINN Partners EMEA, says; “This is a fantastically well-deserved promotion for Liz, who has spent the last three years embedding herself with our teams and clients, and leading several of our high-profile new business wins. At the same time, we wish Zaria all the best for the future. She is a talented operator who has been a wonderful colleague, mentor and friend to all of us since she joined. We want to thank her for bringing such an amazing team and portfolio of clients to FINN, and for helping our consumer practice grow from strength to strength during her time with us.  We’re excited to see what the next chapter holds for both our team and for Zaria.”