News and Insights
2025 Education Industry Marketing Landscape: Survey Report
January 8, 2025
Business-to-education marketers always face significant hurdles: complex (and shrinking) funding, constantly-evolving district priorities, increasing demand for efficacy research, and an abundance of stakeholders who influence purchasing decisions—parents, teachers, building admins, school boards, district admins, and state and federal lawmakers.
In 2025, FINN’s Global Education Practice will help our clients navigate a complicated year. With Covid stimulus funds behind us, and a new federal administration taking the reins, an already complex market will face additional challenges.
Our team recently published its 6th annual Education Marketing Trends & Insights report, based on responses from our late 2024 survey of business-to-education leaders.
We found that education marketers are:
- Remaining optimistic as ESSER Covid relief funding ends
- Interested in investing more in geo-focused campaigns
- Slightly deprioritizing retention efforts (though we caution against it)
- Prioritizing lead nurturing in an increasingly competitive market
Download the report to learn more about what to expect—and how to prepare—for education marketing and communications this year.
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