News and Insights
FINN Partners Consumer Lifestyle and Sports brings together USA Fencing and Snoop Dogg
August 12, 2024
Our colleagues on the FINN Partners Consumer Lifestyle and Sports team have a long history of working with cultural icons.
Their work with USA Fencing brought us one of the highlights of this Summer’s Olympic Games in Paris by arranging for Team USA fencer, Miles Chamley-Watson,
to give hip-hop legend Snoop Dogg a fencing lesson. Snoop Dogg was in Paris for the duration of the Olympics, acting as special correspondent for NBC, with Forbes naming him “The MVP of NBC’s 2024 Paris Olympics coverage”.
Both Miles Chamley-Watson and Snoop Dogg shared the video of their lesson to their Instagram accounts, garnering 46,800 and 105,000 likes, respectively. The video was also viewed more that 22 million times on TikTok.
The activity was highlighted by PRWeek, which you can read here.
You can view the full video of Snoop and Miles here.