OUR WORK planet tracker
Encouraging a sea-change in global shrimping.
Planet Tracker is a non-profit financial think tank aligning capital markets with planetary boundaries. Planet Tracker and Carbon Tracker are two initiatives of Investor Watch, founded by Mark Campanale and Nick Robins. Planet Tracker investigates the risk of market failure related to ecological limits, focusing on oceans, food and land use, as well as materials such as textiles and plastics. Carbon Tracker carries out in-depth analysis on the impact of the energy transition on capital markets and the potential investment in high-cost, carbon-intensive fossil fuels.
On the back of strong work for S&P Global Ratings’ Sustainable Finance team, Planet Tracker approached FINN Partners UK to help launch some of their most critical reports. As with S&P Global Ratings, the strategy was simple: to “communicate their expertise”. This meant highlighting the depth and calibre of Planet Tracker’s research output by using both the information and data within the reports but also the expertise of the authors. As with previous reports, the need was to highlight the concerns, but specifically the risks, to investors using every available news generation and thought leadership tactic.
The aim was also to engage with both the tier one and specialist media but also other influencers, including environmental lobbyists and analysts within leading financial institutions.
GOAL
Raise awareness among companies and investors in the global farmed shrimp industry, based on a Planet Tracker report and uncover concerns that could potentially impact investors within the supply chain.
SECTOR EXPERTISE
Financial Services
The Work
- Launched Planet Tracker’s “Shell Shock” briefing paper as news, targeting tier-one, financial, regional and specialist environmental, oceans, aquaculture and public affairs press
- Co-ordinated a series of interviews and relationship-building meetings with both tier-one and specialist journalists: Examples: Reuters and Seafood Source
- Partnered with other non-profit and institutional organisations dedicated to promoting sustainable development and policy i.e. the Center for International Forestry Research on podcast, blog and other thought leadership initiatives
- Targeted upcoming features by key journalists with opportunities for Planet Tracker’s research to be cited, e.g. stories on the EU Action Plan on Deforestation; the UN Sustainable Development Goal 14: “Life Below Water”; global commitments to the Paris Agreement; and mangrove Vs. Amazon rainforest deforestation.