OUR WORK irish distillers
Building the reputation of one of the largest distillers of Irish whiskey.
Irish Distillers is a subsidiary of the French drinks conglomerate Pernod Ricard. It is the largest distiller of Irish whiskey, distilling internationally celebrated brands such as Jameson and Powers. Irish Distillers export its products across the globe with strong sales in US, European and Asian markets, and growing demand in Africa.
In 2023 and 2024, FINN Partners Ireland strategized and supported Irish Distillers’ engagement with political stakeholders as the company planned and delivered a new visitor centre at their Middleton Distillery location, and the announcement of a new €250 investment in a new distillery at the same location.
During Covid, FINN Partners Ireland liaised with the Irish Health Service, as IDL mobilised their production chains to produce large volumes of hand sanitiser to buffer supplies for the Department of Health and HSE. Our work utilised our long-established relationships within and insights into Irish healthcare and ensured Irish Distillers was in a position to offer assistance where it could. The initiative received widespread recognition including special acknowledgement from the United Nations.
GOAL
Build the company’s reputation with policy makers and political stakeholders and further develop its’ role as a significant champion of the wider Irish economy and business community.
SECTOR EXPERTISE
Food & Beverage
The Work
Working closely with IDL, FINN Partners Ireland:
Secures and advises on engagement with Oireachtas representatives and Government officials. Monitors all relevant policy and stakeholder activity in both the Oireachtas and European Parliament.
- Tracks all relevant legislative proceedings and political commentary of relevance by the US government.
- Supports the development of Irish Distillers’ sustainability strategy, in line with Pernod Ricard objectives.
- Reviews key stakeholders across industry, the tourism, drinks, agri-food and export sectors and strategizes Irish Distillers’ approach to improving relationships.