OUR WORK ida ireland
Increasing share of voice for IDA Ireland.
Industrial Development Agency (IDA) Ireland is responsible for foreign direct investment (FDI) into Ireland, a central tenet of the Irish economic model.
It has operations across Europe, US, and Asia-Pacific.
FINN Partners advises Ireland in numerous international markets, with the overarching goal of positioning Ireland as a sought after destination for inward investment.
GOAL
Position IDA as a thought-leader and subject matter expert on the issues that matter to its international clients and prospective clients.
SECTOR EXPERTISE
Financial Services
10%
INCREASE OF VOICE FROM YEAR PRIOR
300.6M
REACH FROM 61 PLACEMENTS
36
1:1 interviews
The Work
To increase IDA Ireland’s share of voice amongst international media, we were able to map out the issues important to its prospective clients and then position CEO Michael Lohan as a subject matter expert on these issues. In doing so, we have sought to indirectly highlight the many benefits of Ireland as a place to do business and Ireland’s highly skilled talent pool.