OUR WORK bus Éireann
Position one of Europe’s leading and most sustainable public transport providers.
As Bus Éireann’s corporate communications partner in Ireland since 2022, FINN Partners Ireland works with the national bus company to profile and promote their extensive services throughout the country, positioning them as a leader in sustainable and ‘green’ public transport services.
We work with the CEO and internal communications team in developing and delivering an overarching communications campaign that reflects and advances its wider business strategy. Within this, the strategy is formulated to support its sustainability, recruitment and retention, and innovation-led strategic goals.
GOAL
Promote and profile Bus Éireann’s extensive services throughout the country.
SECTOR EXPERTISE
Sustainability & ESG
Transport
The Work
As part of our work, FINN Partners Ireland worked closely with Bus Éireann to launch Ireland’s first all-electric town bus service in Athlone town in January 2023 and Ireland’s first all-electric regional city service in Limerick in April 2024.
Both events were attended by Minister for the Environment, Climate, Communications and Transport Eamon Ryan TD, in addition to local elected representatives. At both launches, we received significant national broadcast and print coverage across Ireland’s tier one media and regional and local media in each county.