Professional Experience
Sarah advises FINN Partners Ireland’s corporate clients and C-level executives on their business and financial communications, including corporate strategy, high-profile transactions, mergers, issues and crises, national policy, internal communications, and reputation management. With over 15 years’ experience in communications, having joined the business at its inception, she has deep expertise in the technology, aviation, financial services and telecoms sectors, advising leading organisations such as Autodesk, Dell EMC, Qatar Airways, Irish Distillers, the Drinks Industry Group of Ireland, Stobart Group, and ComReg.
Intelligent communications
How'd you get here
My professional career began in NYC, where I worked with the American Ireland Fund. Following this, and a short period in banking, my passion for learning drew me back to full-time education and after completing my master’s in communications, I embarked on a career in PR and communications nearly 16 years ago.
Growing up in a family business instilled in me a deep interest in how businesses and their leaders operate and drive success. This, combined with an interest in current affairs, politics, and news, made me realise the power of communications in achieving corporate goals. When companies invest in communications and execute it well, the impact is profound. I’ve had the privilege of working with and advising some of the most interesting companies and their leaders in Ireland, including Dell EMC, Irish Distillers, Bus Éireann, and IDA Ireland. It is through my successful work with these companies that I continue to be challenged, deliver strong and strategic campaigns and thrive in my career.