Brand Development
Expressing your brand's unique personality.
We build successful brands with a distinctive personality, visual expression, and strategic purpose.
We work with companies at various stages of their brands’ life cycles – from the beginning when it’s merely an “idea” to later phases in their growth where an audit or refresh may be needed.
We create:
- Nomenclature solutions and programs
- Positioning workshop
- Visual identity design
- Marketing collateral design
- Customer journey touchpoints
- Brand collaboration
- Brand architecture strategy
Wellness
Case Study | The Billie System
Helping a storied textile manufacturer strategize for a more sustainable future.
Case Studies & Articles
Step 1: We pair our expertise with research and analytics chops to audit the landscape and define the “white space” in the market where your brand can lay claim.
Step 2: Our creative talent gets to work developing the assets and messaging that will inform future campaigns and plans — and, of course, drive business success.
FINN’s capabilities include:
- Brand discovery and audit
- Brand personality and identity development
- Visual branding: logo, brand guidelines, color palette
- Verbal branding: brand voice and tone, value prop, tagline development
- Strategic positioning and messaging