OUR WORK wentworth institute of technology

An education designed for the future, but what about its brand?

Wentworth Institute of Technology (WIT), founded over 100 years ago, prepares students to excel in the current and constantly evolving technology and engineering industry with its hands-on learning approach. But while the university focused on the future, its brand image was stuck in the past.

In an increasingly competitive higher education market, we redefined WIT as the University of Now. As we brought the brand up to speed with the 21st century and beyond, we developed an omnichannel engagement strategy to reach students and parents at multiple touch points throughout their college search journey.

GOAL

Increase awareness, pride, and interest in the school.

SECTOR EXPERTISE

Education

+54%

site traffic with a tight budget allocation

+110k

sessions to landing page

+1k

“apply now” clicks

The Work

Branding: “The University of Now” new branding was created with an edgier photographic style that showed the real-world application of a WIT degree as well as compelling graphics.

OOH: We surrounded the WIT campus with digital and static OOH in transit and street-level placements.   

Attracting new students: Targeting the potential incoming students, we utilized Snapchat to show the value of what you get from a WIT education. We also took WIT from an uninspiring viewbook to one that represented the new “University of Now” brand attitude.