OUR WORK touchmath
An Unsung Learning Difference Steps Up to the Mic
Approximately three million U.S. students have dyscalculia, a math disability, but there is a huge lack of dyscalculia awareness, diagnosis, and treatment. TouchMath hired FINN to develop an integrated launch plan for their free dyscalculia screener, DySc, that would drive awareness and usage of the screener, as well as generate sales opportunities for their suite of intervention products.
GOAL
Increase awareness of dyscalculia and drive audiences to learn about the DySc screener.
SECTOR EXPERTISE
Education
70%
increase in dyscalculia media mentions
17M
media impressions
4,000+
high-value marketing leads
The Work
TouchMath provides multi-sensory math programs designed to support students struggling with foundational math and abstract concepts, including students with dyscalculia. Dedicated to effective interventions, TouchMath empowers students to reach their potential and contribute to the STEM workforce.
To support TouchMath’s mission to address undiagnosed dyscalculia and promote its intervention products, our campaign was executed over seven months. This included crafting news releases for key developments like the DySc screener launch and a white paper on screening and intervention, securing coverage in Education Week, Hechinger Report and many other influential publications. We positioned TouchMath’s Chief Academic Officer, Dr. Sandra Elliott, as a thought leader with an op-ed in District Administration, podcast appearances, and LinkedIn content targeting math educators.
We developed strategic assets such as the Dyscalculia 101 website hub and a simplified white paper for educators. Partnering with Education Week, we launched an advertorial campaign, “Dyscalculia and Math Anxiety,” followed by a sponsored webinar that drew over 2,700 registrants. The Education Week sponsorship generated over 4,000 marketing leads, which exceeded our goal by 222%
Through our multichannel efforts, we brought significant attention to an important learning disability, exceeded our campaign goals across the board, and established TouchMath as a go-to resource for dyscalculia information, screening, and intervention.