OUR WORK REGIONS NEXT STEP
Educating communities amid the COVID-19 pandemic.
For several years, FINN Partners has proudly worked with Regions Next Step (Regions Banks’ financial education program) on engaging its communities and expanding its content library. But when the COVID-19 pandemic hit, Regions faced an urgent new challenge — helping consumers, businesses and Regions’ associates navigate new financial uncertainties. FINN delivered all the right financial advice and resources.
FINN created a strategy centered on engaging customers in Regions’ footprint by providing timely, digital, and free financial education resources that teach valuable money management skills for financial resiliency.
GOAL
Deliver on Regions’ commitment to providing financial guidance and build positive brand awareness.
SECTOR EXPERTISE
Financial Services
1.8MM
people received financial education
59.2MM
impressions from 20 pieces of coverage
6,300
registrants at 128 weekly webinars
The Work
FINN created a strategy centered on engaging customers in Regions’ footprint by providing timely, digital, and free financial education resources that teach valuable money management skills for financial resiliency.
Overall, FINN helped Next Step take quick action and make quick transitions, including refreshing all of their web pages and moving their in-person seminars online as a Weekly Webinar Series — 128 altogether, reaching 6,300 registrants.
We also partnered with social influencers on timely COVID-19-related content and with lifestyle influencers on three special webinars. We even helped them provide at-home activities for kids.
The work in 2020 reached countless consumers with 130,000 financial wellness classes and eased countless minds during uncertain times. And it created an impact for Next Step that was dramatic, measurable, and immediate, including glowing media coverage in 20 separate pieces.
