OUR WORK life time
Spreading the healthy way of life.
Our efforts focus on elevating Life Time’s healthy living leadership – utilizing the brand’s vast portfolio of key markets, national programs, thoughtful services, launches and openings, and brand stories to gain awareness and buzz for the multitude of initiatives that Life Time offers including fitness, healthy eating, real estate, child development, swim safety, coworking spaces, healthy aging, and more.
GOAL
Build awareness and generate excitement for Life Time’s nationwide athletic resorts and healthy living offerings.
SECTOR EXPERTISE
Wellness
20%
increase in coverage year-over-year
40+
stories each month and impactful features in Fast Company, Bloomberg, Men’s Health, Well + Good, and more.
The Work
Using a thoughtful approach and strategy, we capitalize on trending health and wellness topics, tap into lifestyle experts from personal trainers and nutritionists to swim and Kids Academy managers – placing quotes and interviews in top publications. We orchestrate intimate media events to introduce influential media to new Life Time group fitness classes such as boxing, HIIT, and barre and continuously conduct outreach with seasonal and trend pitches to key regions across the country – creating local and community buzz for some of Life Time’s biggest markets. Additionally, the team positions Life Time’s CEO and other key executives as spokespeople for the business, brand, and fitness industry and expertly announced Life Time’s newest launches in Life Time Work coworking spaces and Life Time Living wellness-infused leased residences to generate media curiosity surrounding the brand’s business developments. Finally, we assist with major event PR initiatives for Life Time’s athletic events portfolio including the NYC Triathlon, Miami Marathon, Chicago Half, and more.