Is Your Business Showing Up in AI-Driven Buyer Research?

New Report Reveals How AI Is Reshaping B2B Vendor Selection—And What You Can Do About It

About the report:

Artificial intelligence is transforming how buyers research and evaluate vendors. Instead of searching Google, they’re asking AI-powered tools like ChatGPT, Perplexity, and Copilot for recommendations. If your company isn’t appearing in AI-generated results, you’re losing business to competitors who are.

Our latest report, “AI Visibility Acceleration: How Businesses Can Stay Relevant in AI-Driven Buyer Research,” is based on a survey of 200 U.S. business development professionals and provides data-driven insights and a roadmap for AI optimization.

WHAT YOU’LL LEARN

✅ How 76.5% of business leaders say customers are already using AI to research vendors.
✅ Why 42.5% of companies don’t know how AI selects vendors—and how to fix it.
✅ The top content formats AI prioritizes when generating research-based recommendations.
✅ A step-by-step strategy using the AIVA (AI Visibility Accelerator) framework to improve your AI visibility.
✅ Actionable steps to ensure AI-powered platforms recognize and recommend your business.