Thekla Eftychiadou

Senior Partner
thekla.eftychiadou@finnpartners.com

Professional Experience

Over the past 20 years, I’ve had a blast working on some seriously cool campaigns in the B2B tech world. I was driving campaigns around cloud and big data back when they were the “next big thing”—kind of like AI is today. I even helped launch the world’s most powerful computer (spoiler: it’s a quantum computer!). I’ve also found myself at some of the industry’s biggest events—CES, The Economist Innovation Summit, Fortune Brainstorm Tech, Technonomy—you name it. Along the way, I’ve teamed up with amazing brands like HP, SAP, Honeywell, Workiva, Sprout Social, and Comcast Business. What I love most? Helping brands shine and making sure every project contributes to their big-picture goals.

The best way to predict the future is to create it.

— Peter Drucker

How'd you get here?

I’ve wandered to amazing places, dived into various roles, and pushed myself to discover what truly excites me. It didn’t take long to realize that I’m passionate about exploring how technology shapes our lives and helping brands tell their innovation stories in a way that resonates.

Articles by Thekla