Professional Experience
I’m a strategic communications professional with around 30 years of experience working in media, journalism, and communications in Asia Pacific. Most of my career has been spent in consulting, where I’m passionate about building and leading high-performance teams in an agency environment. Originally from Australia, I’ve been based in Singapore for over 20 years and had the privilege of representing many leading organizations across a range of sectors including technology, travel, hospitality, automotive, financial services and consumer goods.
The whole problem with the world is that fools and fanatics are always so certain of themselves, and wiser people so full of doubts.
– Bertrand Russell
How'd you get here?
I began my career in Australia, working in radio, consulting, and live performance. In 2001, I got an opportunity to relocate to Singapore to work with a public affairs-focused firm. Having always considered Singapore a second home—my mother is originally from there—I jumped at the chance to develop my career there. Over the next two decades I worked with amazing clients and people designing and implementing communications programs for various brands, products, services and key executives. In 2025, the firm I was leading was acquired by FINN Partners. I’d known and admired the leadership at FINN Partners for years, particularly their solid reputation in Asia and their standing as a top workplace. Becoming part of FINN Partners was a natural decision because of the strong cultural alignment between our firms and what the partnership would mean for our team and clients.