Fern Lazar

Managing Partner, Global Health Practice Leader
fern.lazar@finnpartners.com

Professional Experience

As clients navigate the challenges of discovery and development and regulatory and access hurdles, it is my responsibility to help them hone brand positioning using communications to enhance reputation and credibility. For 30 years I have championed clients from around the world, counseling them on corporate and financial communications, reputation management, business-to-business relations, medical writing, key opinion leader engagement, patient-to-patient communications, and clinical trial awareness. In 2001, took a giant leap and launched Lazar Partners, a pioneer firm recognizing that companies need integrated PR and IR communications services to connect information with valuation. Beforehand, after years at the trading desk, I served in leadership roles at Edelman Public Relations, Dewe Rogerson Inc. (now Citigate Group) and as special communications advisor to Ciba-Geigy in Basel, Switzerland. I also speak French, German and Spanish fluently.

Dialog Title