Professional Experience
A leader in lifestyle PR and marketing, at the head of the agency’s wellness, adventure and consumer products teams. An 18-year veteran of the agency, Caroline and her team consistently deliver outstanding media results for clients who rely on her to support and guide their brands’ communications in a way that is personalized and current. Communications strategy and influencer marketing are among Caroline’s strong suits, as she develops true multi-channel strategy for brands of all sizes.
Driving consumers to action is the guiding principle in Caroline’s approach to delivering exceptional success for a vast array of brands across the wellness, sporting and products spaces. With a knack for building emotional ties with consumers for brands of all sizes, her decades of relationships in a vast array of consumer products industries and history of connecting the dots to create partnerships yield excellent ROI for clients – spanning Olympic athletes to brands like Disney, lululemon, Peet’s, Life Time and Cannondale. Caroline also sits on the board of Stoked, a nonprofit organization helping at-risk youth through action sports.
Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.
- Gloria Steinem
How'd you get here?
My challenge has always been to learn something new every day and somehow, I have managed to do just that for the past 18 years with the MFA Team. After our acquisition in 2018 I joined the FINN team, and we continue to have a lot of fun making a meaningful difference for our clients.