B2B Journeys 2024

Navigating the Complexity of Modern B2B Purchasing: Insights and Strategies from Decision-Makers in the United States and the United Kingdom

About the report:

B2B Journeys 2024 is designed to provide deep insights into B2B decision-making processes across various industries. The project aims to clarify how B2B purchase decisions are influenced by roles within companies, market conditions and emerging technologies, offering actionable insights for more effective business strategies.

Conducted in April 2024, the B2B Journeys survey targeted over 2000 decision-makers from diverse industries in the U.S. and the U.K. Participants ranged from company owners to C-level executives and supervisors, ensuring a comprehensive understanding of procurement behaviors and decision-making frameworks.