News and Insights
Of Professional Jealousy and Smooth Results
June 17, 2020
WE HOPE YOU’LL TAKE FIVE MINUTES TO ENJOY EIGHT B2B SERVICE FIRM CASE STUDIES THAT POSITION FIRMS LIKE YOURS AS GREATER THAN THE SUM OF ITS PARTS.
Checking out what your competitors or other B2B providers are up to with their brands and campaigns is always time well spent. Our review allows you to do that in minutes. Yet, there’s more to see and consider. The case studies distill some important lessons about communications in the here and now. The takeaways:
- Talk to people like people without the jargon. A digital customer experience consultancy sheds the transformational buzzwords and delivers straight talk on CX.
- Rebranding is a loaded term, sometimes you only need a timely and less expensive refresh. A regional law firm delivers an identity lift by aligning the quality of its current messages and marketing communications with the quality of its people and practice.
- Your website is your virtual lobby, first impressions matter, A major professional association and several other new sites in our review demonstrate that clearly stating the value you deliver and the ease with which visitors can find what they seek is job one.
- People don’t read your communications, they scan. A M&A valuation shop in the health care field, among others, balances verbal and visual communications.
If you’d prefer not to download and want to see peer firm work online, click through to our B2B /professional services sector page for more case studies and other ideas.
POSTED BY: Joe Walsh
